academic literacies

Murekian, Octavio and Sudarshan, Surabil ORCID: https://orcid.org/0009-0001-7480-8630 (2026) Navigating Agentic AI: a call for reimagined academic literacies. Journal of Learning Development in Higher Education (JLDHE) (39). ISSN 1759‑667X (Online) (doi:10.47408/jldhe.vi39.1640)

acculturation

Murekian, Octavio and Del Mar Mena Ospina, Nataly (2025) Navigating acculturation: supporting inclusive success for international students. In: Learning and Teaching Festival 2025: "Transformative Education: Integrating Perspectives for Inclusive and Sustainable Excellence", 26th June, 2025, University of Greenwich, London.

Agentic Artificial Intelligence

Murekian, Octavio and Sudarshan, Surabil ORCID: https://orcid.org/0009-0001-7480-8630 (2026) Navigating Agentic AI: a call for reimagined academic literacies. Journal of Learning Development in Higher Education (JLDHE) (39). ISSN 1759‑667X (Online) (doi:10.47408/jldhe.vi39.1640)

AI literacy

Murekian, Octavio and Sudarshan, Surabil ORCID: https://orcid.org/0009-0001-7480-8630 (2026) Navigating Agentic AI: a call for reimagined academic literacies. Journal of Learning Development in Higher Education (JLDHE) (39). ISSN 1759‑667X (Online) (doi:10.47408/jldhe.vi39.1640)

algorithmic bias

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

and consumer trust

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

co-consumption

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

co-creation

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

consumer behaviour

Murekian, Octavio (2024) Tracking your family: the relationship between the use of family surveillance apps and parental anxiety. In: 2024 Academy of Marketing conference: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th Jul, 2024, Cardiff Business School, Cardiff University.

digital detoxification

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

digital marketing education

Murekian, Octavio (2024) Fostering meta-skills in digital marketing education through a technology-enhanced classroom. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)

Higher Education marketing

Murekian, Octavio, Phairor, Klairoong and Sudarshan, Surabil (2025) Balancing the scales: a reflection on technical and meta-skills in Higher Education. Compass: Journal of Learning and Teaching, 18 (1). pp. 18-21. ISSN 2044-0081 (doi:10.21100/compass.v18i1.1587)

Human-AI collaboration

Murekian, Octavio and Sudarshan, Surabil ORCID: https://orcid.org/0009-0001-7480-8630 (2026) Navigating Agentic AI: a call for reimagined academic literacies. Journal of Learning Development in Higher Education (JLDHE) (39). ISSN 1759‑667X (Online) (doi:10.47408/jldhe.vi39.1640)

international students

Murekian, Octavio and Del Mar Mena Ospina, Nataly (2025) Navigating acculturation: supporting inclusive success for international students. In: Learning and Teaching Festival 2025: "Transformative Education: Integrating Perspectives for Inclusive and Sustainable Excellence", 26th June, 2025, University of Greenwich, London.

Live-Streaming

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

meta-skills

Murekian, Octavio, Phairor, Klairoong and Sudarshan, Surabil (2025) Balancing the scales: a reflection on technical and meta-skills in Higher Education. Compass: Journal of Learning and Teaching, 18 (1). pp. 18-21. ISSN 2044-0081 (doi:10.21100/compass.v18i1.1587)

Murekian, Octavio (2024) Fostering meta-skills in digital marketing education through a technology-enhanced classroom. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)

mobile applications

Murekian, Octavio (2024) Tracking your family: the relationship between the use of family surveillance apps and parental anxiety. In: 2024 Academy of Marketing conference: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th Jul, 2024, Cardiff Business School, Cardiff University.

online identity

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

security consumption

Murekian, Octavio (2024) Tracking your family: the relationship between the use of family surveillance apps and parental anxiety. In: 2024 Academy of Marketing conference: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th Jul, 2024, Cardiff Business School, Cardiff University.

technical skills

Murekian, Octavio, Phairor, Klairoong and Sudarshan, Surabil (2025) Balancing the scales: a reflection on technical and meta-skills in Higher Education. Compass: Journal of Learning and Teaching, 18 (1). pp. 18-21. ISSN 2044-0081 (doi:10.21100/compass.v18i1.1587)

technology-enhanced classroom

Murekian, Octavio (2024) Fostering meta-skills in digital marketing education through a technology-enhanced classroom. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)