algorithmic bias

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

and consumer trust

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

co-consumption

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

co-creation

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

consumer behaviour

Murekian, Octavio (2024) Tracking your family: the relationship between the use of family surveillance apps and parental anxiety. In: 2024 Academy of Marketing conference: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th Jul, 2024, Cardiff Business School, Cardiff University. (In Press)

digital detoxification

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

digital marketing education

Murekian, Octavio (2024) Fostering meta-skills in digital marketing education through a technology-enhanced classroom. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)

Live-Streaming

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

meta-skills

Murekian, Octavio (2024) Fostering meta-skills in digital marketing education through a technology-enhanced classroom. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)

mobile applications

Murekian, Octavio (2024) Tracking your family: the relationship between the use of family surveillance apps and parental anxiety. In: 2024 Academy of Marketing conference: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th Jul, 2024, Cardiff Business School, Cardiff University. (In Press)

online identity

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

security consumption

Murekian, Octavio (2024) Tracking your family: the relationship between the use of family surveillance apps and parental anxiety. In: 2024 Academy of Marketing conference: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th Jul, 2024, Cardiff Business School, Cardiff University. (In Press)

technology-enhanced classroom

Murekian, Octavio (2024) Fostering meta-skills in digital marketing education through a technology-enhanced classroom. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)