Items where Author is "Murekian, Octavio"

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acculturation algorithmic bias and consumer trust co-consumption co-creation consumer behaviour digital detoxification digital marketing education Higher Education marketing international students Live-Streaming meta-skills mobile applications online identity security consumption technical skills technology-enhanced classroom

Number of items: 18.

acculturation

Murekian, Octavio and Del Mar Mena Ospina, Nataly (2025) Navigating acculturation: supporting inclusive success for international students. In: Learning and Teaching Festival 2025: "Transformative Education: Integrating Perspectives for Inclusive and Sustainable Excellence", 26th June, 2025, University of Greenwich, London.

algorithmic bias

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

and consumer trust

co-consumption

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

co-creation

consumer behaviour

Murekian, Octavio (2024) Tracking your family: the relationship between the use of family surveillance apps and parental anxiety. In: 2024 Academy of Marketing conference: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th Jul, 2024, Cardiff Business School, Cardiff University.

digital detoxification

digital marketing education

Murekian, Octavio (2024) Fostering meta-skills in digital marketing education through a technology-enhanced classroom. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)

Higher Education marketing

Murekian, Octavio, Phairor, Klairoong and Sudarshan, Surabil (2025) Balancing the scales: a reflection on technical and meta-skills in Higher Education. Compass: Journal of Learning and Teaching, 18 (1). pp. 18-21. ISSN 2044-0081 (doi:10.21100/compass.v18i1.1587)