Skip navigation

Items where Author is "Mulkerrin, Ellie"

Items where Author is "Mulkerrin, Ellie"

[up] Up a level
Group by: Item Type | Uncontrolled Keywords | No Grouping
authenticity content characteristics product attitude source similarity TikTok influencers
Number of items: 5.

authenticity

Mulkerrin, Ellie and Dogru Dastan, Humeyra ORCID logoORCID: https://orcid.org/0000-0002-3595-1274 (2024) Influencer marketing on TikTok: how content credibility, perceived similarity, and authenticity impact consumer attitudes. In: Academy of Marketing Conference 2024, 1st - 4th Jul, 2024, Cardiff, UK. (In Press)

content characteristics

Mulkerrin, Ellie and Dogru Dastan, Humeyra ORCID logoORCID: https://orcid.org/0000-0002-3595-1274 (2024) Influencer marketing on TikTok: how content credibility, perceived similarity, and authenticity impact consumer attitudes. In: Academy of Marketing Conference 2024, 1st - 4th Jul, 2024, Cardiff, UK. (In Press)

product attitude

Mulkerrin, Ellie and Dogru Dastan, Humeyra ORCID logoORCID: https://orcid.org/0000-0002-3595-1274 (2024) Influencer marketing on TikTok: how content credibility, perceived similarity, and authenticity impact consumer attitudes. In: Academy of Marketing Conference 2024, 1st - 4th Jul, 2024, Cardiff, UK. (In Press)

source similarity

Mulkerrin, Ellie and Dogru Dastan, Humeyra ORCID logoORCID: https://orcid.org/0000-0002-3595-1274 (2024) Influencer marketing on TikTok: how content credibility, perceived similarity, and authenticity impact consumer attitudes. In: Academy of Marketing Conference 2024, 1st - 4th Jul, 2024, Cardiff, UK. (In Press)

TikTok influencers

Mulkerrin, Ellie and Dogru Dastan, Humeyra ORCID logoORCID: https://orcid.org/0000-0002-3595-1274 (2024) Influencer marketing on TikTok: how content credibility, perceived similarity, and authenticity impact consumer attitudes. In: Academy of Marketing Conference 2024, 1st - 4th Jul, 2024, Cardiff, UK. (In Press)

This list was generated on Sun Dec 22 13:32:17 2024 UTC.