Items where Author is "Mulkerrin, Ellie"

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Conference or Conference Paper

Mulkerrin, Ellie and Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 (2024) Influencer marketing on TikTok: how content credibility, perceived similarity, and authenticity impact consumer attitudes. In: Academy of Marketing Conference 2024, 1st - 4th Jul, 2024, Cardiff, UK. (In Press)

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