Items where Author is "Mulkerrin, Ellie"
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Conference or Conference Paper
Mulkerrin, Ellie and Dogru Dastan, Humeyra 
ORCID: https://orcid.org/0000-0002-3595-1274
(2024)
Influencer marketing on TikTok: how content credibility, perceived similarity, and authenticity impact consumer attitudes.
In: Academy of Marketing Conference 2024, 1st - 4th Jul, 2024, Cardiff, UK.
(In Press)