Items where Author is "Mohsen, Marwa Gad"
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Conference Proceedings
Ma, Jenny Wei-Chen and Mohsen, Marwa Gad (2016) Consumer responses to promotional tools in hotels: A case study of Chinese consumers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 1073-1080. ISSN 1073-1080 (doi:https://doi.org/10.15444/GMC2016.07.09.05)