Items where Author is "Mohsen, Marwa Gad"

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Number of items: 1.

Ma, Jenny Wei-Chen and Mohsen, Marwa Gad (2016) Consumer responses to promotional tools in hotels: A case study of Chinese consumers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 1073-1080. ISSN 1073-1080 (doi:10.15444/GMC2016.07.09.05)

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