Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Badejo, Foluké Abigail, Simone, Charles and Millisits, Jacqueline (2020) To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand. European Sport Management Quarterly, 22 (3). pp. 379-397. ISSN 1618-4742 (Print), 1746-031X (Online) (doi:10.1080/16184742.2020.1791209)

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Badejo, Foluké Abi, Charles, Simon and Millisits, Jacqueline (2019) Why I will not use you for my campaign: the relationship between brand managers and sportswomen. In: 2019 Academy of Marketing Science Annual Conference, 30 May 2019, Vancouver, Canada. (Unpublished)