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Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Badejo, Foluké Abi, Charles, Simon and Millisits, Jacqueline (2019) Why I will not use you for my campaign: the relationship between brand managers and sportswomen. In: 2019 Academy of Marketing Science Annual Conference, 30 May 2019, Vancouver, Canada. (Unpublished)