Article

Ma, Jenny (2020) Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands. Journal of Textile Science and Fashion Technology, 5 (2). ISSN 2641-192X (doi:10.33552/JTSFT.2019.05.000607)

Ma, Jenny (2015) Trying to lure customers? Choose the right promotional tools first! IORMA Report.

Conference Proceedings

Ma, Jenny and Yang, Yusheng (2016) What can we know from selfies - An exploratory study on selfie and the implication for marketers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 597-601. (doi:10.15444/GMC2016.05.03.05)

Yuan, ChunLin, Kim, Kyung Hoon, Yu, XiaoLei and Ma, Jenny (2016) A study on the effect of features towards online store on reuse intention in China ─ the moderation role of the E-WOM (Electronic Word Of Mouth). In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 567-572. (doi:10.15444/GMC2016.05.02.04)

Ma, Jenny (2014) Investigating consumer impulse buying choice in various situations- A cross-cultural study on the consumers from the UK and Taiwan. In: 2014 Global Marketing Conference at Singapore Proceedings. Global Alliance of Marketing & Management Association, pp. 137-148. (doi:10.15444/GMC2014.01.07.03)