Liu, Jonathan and Wilson, Jonathan (2014) Unpacking culture using Delphi. In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:10.1108/17590831111115222)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:10.1108/17590831011055851)

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Nafees, Lubna, Krishnan, Omkumar and Gore, Tim, (eds.) Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709

Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)

Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020