Article

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2023.2209584)

Rooney, Tara, Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Bruce, Helen L. (2020) Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice. Journal of Relationship Marketing, 20 (1). pp. 42-61. ISSN 1533-2667 (Print), 1533-2675 (Online) (doi:10.1080/15332667.2020.1717276)

Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110, Kuenzel, Sven and Morrison, Alastair M. ORCID: https://orcid.org/0000-0002-0754-1083 (2019) The ties that bind: an attachment theory perspective of social bonds in tourism. Current Issues in Tourism, 23 (22). pp. 2839-2865. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:10.1080/13683500.2019.1677571)

Kuenzel, Sven and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2008) The effect of bonds on loyalty towards auditors: the mediating role of commitment. The Service Industries Journal, 28 (5). pp. 685-700. ISSN 0264-2069 (Print), 1743-9507 (Online) (doi:10.1080/02642060801988233)

Kuenzel, Sven and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2008) Psychological bonds and their impact on behavioral loyalty in auditor-client relationships. Managerial Auditing Journal, 23 (4). pp. 328-344. ISSN 0268-6902 (doi:10.1108/02686900810864291)

Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:10.1362/146934708X378668)

Kuenzel, Sven and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2007) Client loyalty: play the loyalty card. Accountancy Age. ISSN 0001-4672 (Print), 0001-4671 (Online)

Conference Proceedings

Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2014) Can attachment theory explain why social bonds develop in business relationships? An exploratory study of professional service providers. In: ICRM 2014 Sustainable relationships: myth or reality? Newcastle University Business School, pp. 98-106.

Conference or Conference Paper

Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2015) Conceptualising four new social bonds in business relationships. In: 23rd International Colloquium on Relationship Marketing (ICRM) 2015, 15-17 September 2015, Hanken School of Economics, Helsinki, Finland. (Submitted)