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Items where Author is "Jaiyeoba, Olumide"

Items where Author is "Jaiyeoba, Olumide"

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Number of items: 59.

attitude toward entrepreneurship

Svotwa, Tendai Douglas, Jaiyeoba, Olumide, Roberts-Lombard, Mornay and Makanyeza, Charles (2022) Perceived access to finance, entrepreneurial self-efficacy, attitude toward entrepreneurship, entrepreneurial ability and entrepreneurial intentions: a Botswana youth perspective. SAGE Open, 12 (2). pp. 1-18. ISSN 2158-2440 (Online) (doi:https://doi.org/10.1177/21582440221096437)

Black Friday

Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide (2020) Black Friday rituals, customer perceived value and loyalty among young adult consumers in South Africa: a Stimulus- Organism Response perspective. Cogent Business and Management, 7 (1):1793523. pp. 1-14. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2020.1793523)

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Makanyeza, Charles (2020) Black Friday shopping behaviour among generation Y consumers in Botswana: an application of the stimulus-organism response theory. African Journal of Business and Economic Research, 15 (4). pp. 45-69. ISSN 1750-4554 (Print), 1750-4562 (Online) (doi:https://doi.org/10.31920/1750-4562/2020/v15n4a3)

calculative commitment

Roberts-Lombard, Mornay, Makanyeza, Charles, Jaiyeoba, Olumide and Svotwa, Tendai Douglas (2024) Revisiting the delight-loyalty link in a retail banking context-an emerging marketing perspective. African Journal of Economic and Management Studies. ISSN 2040-0705 (doi:https://doi.org/10.1108/AJEMS-06-2023-0211)

consumer action

Makanyeza, Charles, Svotwa, Tendai and Jaiyeoba, Olumide (2021) The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: moderating role of demographic characteristics. Cogent Business and Management, 8 (1):1898301. pp. 1-18. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2021.1898301)

consumer attitude

Makanyeza, Charles, Svotwa, Tendai and Jaiyeoba, Olumide (2021) The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: moderating role of demographic characteristics. Cogent Business and Management, 8 (1):1898301. pp. 1-18. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2021.1898301)

consumer intention

Makanyeza, Charles, Svotwa, Tendai and Jaiyeoba, Olumide (2021) The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: moderating role of demographic characteristics. Cogent Business and Management, 8 (1):1898301. pp. 1-18. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2021.1898301)

consumer rights

Makanyeza, Charles, Svotwa, Tendai and Jaiyeoba, Olumide (2021) The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: moderating role of demographic characteristics. Cogent Business and Management, 8 (1):1898301. pp. 1-18. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2021.1898301)

consumer rights awareness

Makanyeza, Charles, Svotwa, Tendai and Jaiyeoba, Olumide (2021) The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: moderating role of demographic characteristics. Cogent Business and Management, 8 (1):1898301. pp. 1-18. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2021.1898301)

Covid-19

Jaiyeoba, Olumide, Mathew, Ivy R, Svotwa, Tendai D., Machera, Robert, Marandu, Edward, E., George, Jomin and Roberts-Lombard, Mornay (2024) Extending the unified theory of technology acceptance and use of technology to explain teachers’ intentions to sustain online teaching beyond the COVID-19 pandemic. In: 17th International Business Conference, 22nd - 25th Sep, 2024, Protea Hotel by Marriot Stellenbosch, Technopark, Stellenbosch, South Africa. (In Press)

Marandu, Edward, Mathew, Ivy Rose, Svotwa, Tendai Douglas, Machera, Robert and Jaiyeoba, Olumide (2022) Predicting students' intention to continue online learning post COVID-19 pandemic: extension of the unified theory of acceptance and usage of technology. Journal of Applied Research in Higher Education, 15 (3). pp. 681-697. ISSN 1758-1184 (Print), 2050-7003 (Online) (doi:https://doi.org/10.1108/JARHE-02-2022-0061)

customer delight

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Roberts-Lombard, Mornay (2020) Precursors and outcome of customer satisfaction/ delight in business-to-consumer relationships in Botswana. South African Journal of Business Management, 51 (1):a1809. pp. 1-11. ISSN 2078-5976 (Online) (doi:https://doi.org/10.4102/sajbm.v51i1.1809)

customer loyalty

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Roberts-Lombard, Mornay (2020) Precursors and outcome of customer satisfaction/ delight in business-to-consumer relationships in Botswana. South African Journal of Business Management, 51 (1):a1809. pp. 1-11. ISSN 2078-5976 (Online) (doi:https://doi.org/10.4102/sajbm.v51i1.1809)

Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide (2020) Black Friday rituals, customer perceived value and loyalty among young adult consumers in South Africa: a Stimulus- Organism Response perspective. Cogent Business and Management, 7 (1):1793523. pp. 1-14. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2020.1793523)

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Makanyeza, Charles (2020) Black Friday shopping behaviour among generation Y consumers in Botswana: an application of the stimulus-organism response theory. African Journal of Business and Economic Research, 15 (4). pp. 45-69. ISSN 1750-4554 (Print), 1750-4562 (Online) (doi:https://doi.org/10.31920/1750-4562/2020/v15n4a3)

customer satisfaction

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Roberts-Lombard, Mornay (2020) Precursors and outcome of customer satisfaction/ delight in business-to-consumer relationships in Botswana. South African Journal of Business Management, 51 (1):a1809. pp. 1-11. ISSN 2078-5976 (Online) (doi:https://doi.org/10.4102/sajbm.v51i1.1809)

customer value

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Makanyeza, Charles (2020) Black Friday shopping behaviour among generation Y consumers in Botswana: an application of the stimulus-organism response theory. African Journal of Business and Economic Research, 15 (4). pp. 45-69. ISSN 1750-4554 (Print), 1750-4562 (Online) (doi:https://doi.org/10.31920/1750-4562/2020/v15n4a3)

customer-perceived value

Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide (2020) Black Friday rituals, customer perceived value and loyalty among young adult consumers in South Africa: a Stimulus- Organism Response perspective. Cogent Business and Management, 7 (1):1793523. pp. 1-14. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2020.1793523)

delight

Svotwa, Tendai Douglas, Makanyeza, Charles, Mornay, Roberts-Lombard and Jaiyeoba, Olumide (2023) A relationship marketing perspective on delight, its antecedents and outcomes in a banking context. European Business Review, 35 (3). pp. 306-336. ISSN 0955-534X (Online) (doi:https://doi.org/10.1108/EBR-09-2022-0170)

delight affective commitment

Roberts-Lombard, Mornay, Makanyeza, Charles, Jaiyeoba, Olumide and Svotwa, Tendai Douglas (2024) Revisiting the delight-loyalty link in a retail banking context-an emerging marketing perspective. African Journal of Economic and Management Studies. ISSN 2040-0705 (doi:https://doi.org/10.1108/AJEMS-06-2023-0211)

entrepreneurial ability

Svotwa, Tendai Douglas, Jaiyeoba, Olumide, Roberts-Lombard, Mornay and Makanyeza, Charles (2022) Perceived access to finance, entrepreneurial self-efficacy, attitude toward entrepreneurship, entrepreneurial ability and entrepreneurial intentions: a Botswana youth perspective. SAGE Open, 12 (2). pp. 1-18. ISSN 2158-2440 (Online) (doi:https://doi.org/10.1177/21582440221096437)

entrepreneurial intention

Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide (2019) Predicting entrepreneurial intentions from entrepreneurial self-efficacy and entrepreneurs’ personal characteristics: a Botswana perspective. In: International Conference on Business and Management Dynamics (ICBMD-2019). Managing business competitiveness in times of globalization . Cape Peninsula University of Technology, Cape Town, South Africa, pp. 384-396. ISBN 978-1928396178

entrepreneurial intentions

Svotwa, Tendai Douglas, Jaiyeoba, Olumide, Roberts-Lombard, Mornay and Makanyeza, Charles (2022) Perceived access to finance, entrepreneurial self-efficacy, attitude toward entrepreneurship, entrepreneurial ability and entrepreneurial intentions: a Botswana youth perspective. SAGE Open, 12 (2). pp. 1-18. ISSN 2158-2440 (Online) (doi:https://doi.org/10.1177/21582440221096437)

entrepreneurial self-efficacy

Svotwa, Tendai Douglas, Jaiyeoba, Olumide, Roberts-Lombard, Mornay and Makanyeza, Charles (2022) Perceived access to finance, entrepreneurial self-efficacy, attitude toward entrepreneurship, entrepreneurial ability and entrepreneurial intentions: a Botswana youth perspective. SAGE Open, 12 (2). pp. 1-18. ISSN 2158-2440 (Online) (doi:https://doi.org/10.1177/21582440221096437)

expectancy confirmation model

Jaiyeoba, Olumide, Mathew, Ivy R, Svotwa, Tendai D., Machera, Robert, Marandu, Edward, E., George, Jomin and Roberts-Lombard, Mornay (2024) Extending the unified theory of technology acceptance and use of technology to explain teachers’ intentions to sustain online teaching beyond the COVID-19 pandemic. In: 17th International Business Conference, 22nd - 25th Sep, 2024, Protea Hotel by Marriot Stellenbosch, Technopark, Stellenbosch, South Africa. (In Press)

Generation Y customers

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Makanyeza, Charles (2020) Black Friday shopping behaviour among generation Y consumers in Botswana: an application of the stimulus-organism response theory. African Journal of Business and Economic Research, 15 (4). pp. 45-69. ISSN 1750-4554 (Print), 1750-4562 (Online) (doi:https://doi.org/10.31920/1750-4562/2020/v15n4a3)

innovative management

Kapambwe, Moono, Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Roberts-Lombard, Mornay (2022) Antecedents and outcome of innovative practices among small and medium enterprise service firms in Botswana. In: IBC 2021: 14th International Business Conference (IBC) Proceedings. North-West University, Potchefstroom, South Africa, pp. 342-357. ISBN 978-0620959339

innovative practices

Kapambwe, Moono, Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Roberts-Lombard, Mornay (2022) Antecedents and outcome of innovative practices among small and medium enterprise service firms in Botswana. In: IBC 2021: 14th International Business Conference (IBC) Proceedings. North-West University, Potchefstroom, South Africa, pp. 342-357. ISBN 978-0620959339

knowledge of consumer rights

Makanyeza, Charles, Svotwa, Tendai and Jaiyeoba, Olumide (2021) The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: moderating role of demographic characteristics. Cogent Business and Management, 8 (1):1898301. pp. 1-18. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2021.1898301)

locus of control

Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide (2019) Predicting entrepreneurial intentions from entrepreneurial self-efficacy and entrepreneurs’ personal characteristics: a Botswana perspective. In: International Conference on Business and Management Dynamics (ICBMD-2019). Managing business competitiveness in times of globalization . Cape Peninsula University of Technology, Cape Town, South Africa, pp. 384-396. ISBN 978-1928396178

loyalty

Roberts-Lombard, Mornay, Makanyeza, Charles, Jaiyeoba, Olumide and Svotwa, Tendai Douglas (2024) Revisiting the delight-loyalty link in a retail banking context-an emerging marketing perspective. African Journal of Economic and Management Studies. ISSN 2040-0705 (doi:https://doi.org/10.1108/AJEMS-06-2023-0211)

Svotwa, Tendai Douglas, Makanyeza, Charles, Mornay, Roberts-Lombard and Jaiyeoba, Olumide (2023) A relationship marketing perspective on delight, its antecedents and outcomes in a banking context. European Business Review, 35 (3). pp. 306-336. ISSN 0955-534X (Online) (doi:https://doi.org/10.1108/EBR-09-2022-0170)

need for achievement

Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide (2019) Predicting entrepreneurial intentions from entrepreneurial self-efficacy and entrepreneurs’ personal characteristics: a Botswana perspective. In: International Conference on Business and Management Dynamics (ICBMD-2019). Managing business competitiveness in times of globalization . Cape Peninsula University of Technology, Cape Town, South Africa, pp. 384-396. ISBN 978-1928396178

online learning

Marandu, Edward, Mathew, Ivy Rose, Svotwa, Tendai Douglas, Machera, Robert and Jaiyeoba, Olumide (2022) Predicting students' intention to continue online learning post COVID-19 pandemic: extension of the unified theory of acceptance and usage of technology. Journal of Applied Research in Higher Education, 15 (3). pp. 681-697. ISSN 1758-1184 (Print), 2050-7003 (Online) (doi:https://doi.org/10.1108/JARHE-02-2022-0061)

online teaching

Jaiyeoba, Olumide, Mathew, Ivy R, Svotwa, Tendai D., Machera, Robert, Marandu, Edward, E., George, Jomin and Roberts-Lombard, Mornay (2024) Extending the unified theory of technology acceptance and use of technology to explain teachers’ intentions to sustain online teaching beyond the COVID-19 pandemic. In: 17th International Business Conference, 22nd - 25th Sep, 2024, Protea Hotel by Marriot Stellenbosch, Technopark, Stellenbosch, South Africa. (In Press)

organisational performance

Kapambwe, Moono, Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Roberts-Lombard, Mornay (2022) Antecedents and outcome of innovative practices among small and medium enterprise service firms in Botswana. In: IBC 2021: 14th International Business Conference (IBC) Proceedings. North-West University, Potchefstroom, South Africa, pp. 342-357. ISBN 978-0620959339

perceive value

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Roberts-Lombard, Mornay (2020) Precursors and outcome of customer satisfaction/ delight in business-to-consumer relationships in Botswana. South African Journal of Business Management, 51 (1):a1809. pp. 1-11. ISSN 2078-5976 (Online) (doi:https://doi.org/10.4102/sajbm.v51i1.1809)

perceived access to finance

Svotwa, Tendai Douglas, Jaiyeoba, Olumide, Roberts-Lombard, Mornay and Makanyeza, Charles (2022) Perceived access to finance, entrepreneurial self-efficacy, attitude toward entrepreneurship, entrepreneurial ability and entrepreneurial intentions: a Botswana youth perspective. SAGE Open, 12 (2). pp. 1-18. ISSN 2158-2440 (Online) (doi:https://doi.org/10.1177/21582440221096437)

perceived employee service delivery skills

Roberts-Lombard, Mornay, Makanyeza, Charles, Jaiyeoba, Olumide and Svotwa, Tendai Douglas (2024) Revisiting the delight-loyalty link in a retail banking context-an emerging marketing perspective. African Journal of Economic and Management Studies. ISSN 2040-0705 (doi:https://doi.org/10.1108/AJEMS-06-2023-0211)

Svotwa, Tendai Douglas, Makanyeza, Charles, Mornay, Roberts-Lombard and Jaiyeoba, Olumide (2023) A relationship marketing perspective on delight, its antecedents and outcomes in a banking context. European Business Review, 35 (3). pp. 306-336. ISSN 0955-534X (Online) (doi:https://doi.org/10.1108/EBR-09-2022-0170)

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Roberts-Lombard, Mornay (2020) Precursors and outcome of customer satisfaction/ delight in business-to-consumer relationships in Botswana. South African Journal of Business Management, 51 (1):a1809. pp. 1-11. ISSN 2078-5976 (Online) (doi:https://doi.org/10.4102/sajbm.v51i1.1809)

perceived value

Roberts-Lombard, Mornay, Makanyeza, Charles, Jaiyeoba, Olumide and Svotwa, Tendai Douglas (2024) Revisiting the delight-loyalty link in a retail banking context-an emerging marketing perspective. African Journal of Economic and Management Studies. ISSN 2040-0705 (doi:https://doi.org/10.1108/AJEMS-06-2023-0211)

Svotwa, Tendai Douglas, Makanyeza, Charles, Mornay, Roberts-Lombard and Jaiyeoba, Olumide (2023) A relationship marketing perspective on delight, its antecedents and outcomes in a banking context. European Business Review, 35 (3). pp. 306-336. ISSN 0955-534X (Online) (doi:https://doi.org/10.1108/EBR-09-2022-0170)

performance expectancy

Marandu, Edward, Mathew, Ivy Rose, Svotwa, Tendai Douglas, Machera, Robert and Jaiyeoba, Olumide (2022) Predicting students' intention to continue online learning post COVID-19 pandemic: extension of the unified theory of acceptance and usage of technology. Journal of Applied Research in Higher Education, 15 (3). pp. 681-697. ISSN 1758-1184 (Print), 2050-7003 (Online) (doi:https://doi.org/10.1108/JARHE-02-2022-0061)

referral intention

Svotwa, Tendai Douglas, Makanyeza, Charles, Mornay, Roberts-Lombard and Jaiyeoba, Olumide (2023) A relationship marketing perspective on delight, its antecedents and outcomes in a banking context. European Business Review, 35 (3). pp. 306-336. ISSN 0955-534X (Online) (doi:https://doi.org/10.1108/EBR-09-2022-0170)

risk-taking propensity

Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide (2019) Predicting entrepreneurial intentions from entrepreneurial self-efficacy and entrepreneurs’ personal characteristics: a Botswana perspective. In: International Conference on Business and Management Dynamics (ICBMD-2019). Managing business competitiveness in times of globalization . Cape Peninsula University of Technology, Cape Town, South Africa, pp. 384-396. ISBN 978-1928396178

satisfaction

Marandu, Edward, Mathew, Ivy Rose, Svotwa, Tendai Douglas, Machera, Robert and Jaiyeoba, Olumide (2022) Predicting students' intention to continue online learning post COVID-19 pandemic: extension of the unified theory of acceptance and usage of technology. Journal of Applied Research in Higher Education, 15 (3). pp. 681-697. ISSN 1758-1184 (Print), 2050-7003 (Online) (doi:https://doi.org/10.1108/JARHE-02-2022-0061)

self-confidence

Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide (2019) Predicting entrepreneurial intentions from entrepreneurial self-efficacy and entrepreneurs’ personal characteristics: a Botswana perspective. In: International Conference on Business and Management Dynamics (ICBMD-2019). Managing business competitiveness in times of globalization . Cape Peninsula University of Technology, Cape Town, South Africa, pp. 384-396. ISBN 978-1928396178

small and medium enterprises

Kapambwe, Moono, Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Roberts-Lombard, Mornay (2022) Antecedents and outcome of innovative practices among small and medium enterprise service firms in Botswana. In: IBC 2021: 14th International Business Conference (IBC) Proceedings. North-West University, Potchefstroom, South Africa, pp. 342-357. ISBN 978-0620959339

social convenience

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Makanyeza, Charles (2020) Black Friday shopping behaviour among generation Y consumers in Botswana: an application of the stimulus-organism response theory. African Journal of Business and Economic Research, 15 (4). pp. 45-69. ISSN 1750-4554 (Print), 1750-4562 (Online) (doi:https://doi.org/10.31920/1750-4562/2020/v15n4a3)

social influence

Marandu, Edward, Mathew, Ivy Rose, Svotwa, Tendai Douglas, Machera, Robert and Jaiyeoba, Olumide (2022) Predicting students' intention to continue online learning post COVID-19 pandemic: extension of the unified theory of acceptance and usage of technology. Journal of Applied Research in Higher Education, 15 (3). pp. 681-697. ISSN 1758-1184 (Print), 2050-7003 (Online) (doi:https://doi.org/10.1108/JARHE-02-2022-0061)

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Makanyeza, Charles (2020) Black Friday shopping behaviour among generation Y consumers in Botswana: an application of the stimulus-organism response theory. African Journal of Business and Economic Research, 15 (4). pp. 45-69. ISSN 1750-4554 (Print), 1750-4562 (Online) (doi:https://doi.org/10.31920/1750-4562/2020/v15n4a3)

Stimulus-Organism-Response

Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide (2020) Black Friday rituals, customer perceived value and loyalty among young adult consumers in South Africa: a Stimulus- Organism Response perspective. Cogent Business and Management, 7 (1):1793523. pp. 1-14. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2020.1793523)

surprise

Svotwa, Tendai Douglas, Makanyeza, Charles, Mornay, Roberts-Lombard and Jaiyeoba, Olumide (2023) A relationship marketing perspective on delight, its antecedents and outcomes in a banking context. European Business Review, 35 (3). pp. 306-336. ISSN 0955-534X (Online) (doi:https://doi.org/10.1108/EBR-09-2022-0170)

trust

Roberts-Lombard, Mornay, Makanyeza, Charles, Jaiyeoba, Olumide and Svotwa, Tendai Douglas (2024) Revisiting the delight-loyalty link in a retail banking context-an emerging marketing perspective. African Journal of Economic and Management Studies. ISSN 2040-0705 (doi:https://doi.org/10.1108/AJEMS-06-2023-0211)

Svotwa, Tendai Douglas, Makanyeza, Charles, Mornay, Roberts-Lombard and Jaiyeoba, Olumide (2023) A relationship marketing perspective on delight, its antecedents and outcomes in a banking context. European Business Review, 35 (3). pp. 306-336. ISSN 0955-534X (Online) (doi:https://doi.org/10.1108/EBR-09-2022-0170)

Jaiyeoba, Olumide, Svotwa, Tendai Douglas and Roberts-Lombard, Mornay (2020) Precursors and outcome of customer satisfaction/ delight in business-to-consumer relationships in Botswana. South African Journal of Business Management, 51 (1):a1809. pp. 1-11. ISSN 2078-5976 (Online) (doi:https://doi.org/10.4102/sajbm.v51i1.1809)

unified theory of acceptance and use of technology (UTAUT)

Jaiyeoba, Olumide, Mathew, Ivy R, Svotwa, Tendai D., Machera, Robert, Marandu, Edward, E., George, Jomin and Roberts-Lombard, Mornay (2024) Extending the unified theory of technology acceptance and use of technology to explain teachers’ intentions to sustain online teaching beyond the COVID-19 pandemic. In: 17th International Business Conference, 22nd - 25th Sep, 2024, Protea Hotel by Marriot Stellenbosch, Technopark, Stellenbosch, South Africa. (In Press)

young adults

Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide (2020) Black Friday rituals, customer perceived value and loyalty among young adult consumers in South Africa: a Stimulus- Organism Response perspective. Cogent Business and Management, 7 (1):1793523. pp. 1-14. ISSN 2331-1975 (Online) (doi:https://doi.org/10.1080/23311975.2020.1793523)

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