business

Holden, Philip R. (2008) Virtually free marketing: harnessing the power of the Web for your small business. A & C Black Publishers Ltd, London, UK. ISBN 9781408100721

football

Wilde, Nick and Holden, Philip R. (2008) Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey. In: Academy of Marketing Annual Conference 2008 (AM 2008), 8-10 Jul 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. (Unpublished)

free

Holden, Philip R. (2010) Virtually free marketing. Publishing House of Electronics Industry (PHEI), Beijing, China. ISBN 9787121105685

internet marketing

Holden, Philip R. (2008) Virtually free marketing: harnessing the power of the Web for your small business. A & C Black Publishers Ltd, London, UK. ISBN 9781408100721

marketing

Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)

Holden, Philip R. (2010) Virtually free marketing. Publishing House of Electronics Industry (PHEI), Beijing, China. ISBN 9787121105685

Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467

media

Holden, Philip R. (2010) Virtually free marketing. Publishing House of Electronics Industry (PHEI), Beijing, China. ISBN 9787121105685

online

Holden, Philip R. (2010) Virtually free marketing. Publishing House of Electronics Industry (PHEI), Beijing, China. ISBN 9787121105685

PR

Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)

Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467

promotion

Holden, Philip R. (2010) Virtually free marketing. Publishing House of Electronics Industry (PHEI), Beijing, China. ISBN 9787121105685

public relations

Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)

Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467

shoestring

Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)

small business

Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)

Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467

SME

Holden, Philip R. (2008) Virtually free marketing: harnessing the power of the Web for your small business. A & C Black Publishers Ltd, London, UK. ISBN 9781408100721

social

Holden, Philip R. (2010) Virtually free marketing. Publishing House of Electronics Industry (PHEI), Beijing, China. ISBN 9787121105685

social marketing

Holden, Philip R. (2008) Virtually free marketing: harnessing the power of the Web for your small business. A & C Black Publishers Ltd, London, UK. ISBN 9781408100721

sports marketing

Wilde, Nick and Holden, Philip R. (2008) Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey. In: Academy of Marketing Annual Conference 2008 (AM 2008), 8-10 Jul 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. (Unpublished)

strategy

Holden, Philip R. (2010) Virtually free marketing. Publishing House of Electronics Industry (PHEI), Beijing, China. ISBN 9787121105685

web marketing

Holden, Philip R. (2008) Virtually free marketing: harnessing the power of the Web for your small business. A & C Black Publishers Ltd, London, UK. ISBN 9781408100721