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Items where Author is "Hinson, Robert Ebo"

Items where Author is "Hinson, Robert Ebo"

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Africa ALARA brand communications brand identity branding communication conclusion course information CVI edited book education Facebook factors federal university higher education higher education institutions higher education marketing influence information introduction location logo market marketing marketing communication marketisation Nigeria postgraduate research agenda social media stakeholder stakeholders startegic strategic communications strategic marketing student choice students typology universities university website
Number of items: 85.

Africa

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_8)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland. ISBN 978-3030393793; 978-3030393786; 978-3030393816

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:10.1007/978-3-030-39379-3_11)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 397-413. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_15)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

ALARA

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:10.1007/978-3-030-39379-3_11)

brand communications

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

brand identity

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

branding

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

communication

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

conclusion

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

course information

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:10.1007/978-3-030-39379-3_11)

CVI

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

edited book

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

education

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Facebook

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

factors

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland. ISBN 978-3030393793; 978-3030393786; 978-3030393816

federal university

Adeyanju, Samuel, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Olusola, Johnson and Olaniyi, Muhammed (2020) Factors influencing students’ choice of a federal university: a case study of a Nigerian federal university. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. 978-3030393786; 978-3030393793 . Palgrave Macmillan - Springer, Cham, Switzerland, pp. 135-163. (doi:10.1007/978-3-030-39379-3_16)

higher education

Adeyanju, Samuel, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Olusola, Johnson and Olaniyi, Muhammed (2020) Factors influencing students’ choice of a federal university: a case study of a Nigerian federal university. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. 978-3030393786; 978-3030393793 . Palgrave Macmillan - Springer, Cham, Switzerland, pp. 135-163. (doi:10.1007/978-3-030-39379-3_16)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland. ISBN 978-3030393793; 978-3030393786; 978-3030393816

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 397-413. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_15)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

higher education institutions

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

higher education marketing

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_8)

influence

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland. ISBN 978-3030393793; 978-3030393786; 978-3030393816

information

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:10.1007/978-3-030-39379-3_11)

introduction

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

location

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_8)

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

logo

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

market

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

marketing

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland. ISBN 978-3030393793; 978-3030393786; 978-3030393816

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:10.1007/978-3-030-39379-3_11)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 397-413. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_15)

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

marketing communication

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

marketisation

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Nigeria

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_8)

Adeyanju, Samuel, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Olusola, Johnson and Olaniyi, Muhammed (2020) Factors influencing students’ choice of a federal university: a case study of a Nigerian federal university. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. 978-3030393786; 978-3030393793 . Palgrave Macmillan - Springer, Cham, Switzerland, pp. 135-163. (doi:10.1007/978-3-030-39379-3_16)

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

postgraduate

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_8)

research agenda

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 397-413. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_15)

social media

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

stakeholder

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

stakeholders

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_8)

startegic

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

strategic communications

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

strategic marketing

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

student choice

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_8)

Adeyanju, Samuel, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Olusola, Johnson and Olaniyi, Muhammed (2020) Factors influencing students’ choice of a federal university: a case study of a Nigerian federal university. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. 978-3030393786; 978-3030393793 . Palgrave Macmillan - Springer, Cham, Switzerland, pp. 135-163. (doi:10.1007/978-3-030-39379-3_16)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland. ISBN 978-3030393793; 978-3030393786; 978-3030393816

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 397-413. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_15)

students

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:10.1007/978-3-030-39379-3_11)

typology

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

universities

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:10.1007/978-3-030-39379-3_11)

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

university

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_8)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

website

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:10.1007/978-3-030-39379-3_11)

This list was generated on Sun Dec 22 13:01:07 2024 UTC.