Skip navigation

Items where Author is "Gökerik, Mehmet"

Items where Author is "Gökerik, Mehmet"

[up] Up a level
Group by: Item Type | Uncontrolled Keywords | No Grouping
Functional brand image Guerrilla marketing Information acceptance model (IACM) Social media Symbolic brand image
Number of items: 5.

Functional brand image

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:10.1108/APJML-10-2017-0257)

Guerrilla marketing

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:10.1108/APJML-10-2017-0257)

Information acceptance model (IACM)

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:10.1108/APJML-10-2017-0257)

Social media

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:10.1108/APJML-10-2017-0257)

Symbolic brand image

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:10.1108/APJML-10-2017-0257)

This list was generated on Tue Dec 31 16:21:17 2024 UTC.