Items where Author is "Gökerik, Mehmet"
 | Up a level |
Jump to: Article
Number of items: 1.
Article
Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Sap, Serap
(2018)
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image.
Asia Pacific Journal of Marketing and Logistics, 30 (5).
pp. 1222-1238.
ISSN 1355-5855
(doi:https://doi.org/10.1108/APJML-10-2017-0257)