Items where Author is "European Marketing Academy, EMAC"
![[up]](/style/images/multi_up.png)
Up a levelJump to: Conference Proceedings
Number of items: 1.
Conference Proceedings
Zhang, Yakun 
ORCID: https://orcid.org/0000-0002-5336-7717
(2020)
Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads.
In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference.
EMAC 2020 Annual Conference, 61493
.
European Marketing Academy (EMAC), Budapest.