Items where Author is "European Marketing Academy, EMAC"
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Zhang, Yakun
ORCID: 0000-0002-5336-7717
(2020)
Bring the destination closer to consumers: The impact of using dynamic objects in different types of tourism destination ads.
In: Proceedings of the European Marketing Academy EMAC 2020 49th Annual Conference.
EMAC 2020 Annual Conference, 61493
.
European Marketing Academy (EMAC), Budapest.