Borghi, Matteo and Ratcharak, Phatcharasiri ORCID: https://orcid.org/0000-0002-0421-3332 (2025) Service robots in marketing: impacts on customer experience, workforce dynamics, and satisfaction. In: Ladhari, Riadh, (ed.) Encyclopedia of Artificial Intelligence in Marketing. Springer, Cham, Switzerland, pp. 1-10. ISBN 978-3031753169 (doi:10.1007/978-3-031-75316-9_72-1)

Borghi, Matteo and Ratcharak, Phatcharasiri ORCID: https://orcid.org/0000-0002-0421-3332 (2025) Deceptive minds in digital spaces: the influence of the dark triad on posting fake online reviews. Psychology and Marketing. pp. 1-14. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22212)