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Items where Author is "Adeola, Ogechi"

Items where Author is "Adeola, Ogechi"

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Africa agriculture b corporation banks brand development branding certifications consumer behaviour developing countries emerging economies emerging markets green marketing healthcare industry location marketing marketing communication Nigeria SDGs sustainability theoretical framework typology universities women entrepreneurs
Number of items: 26.

Africa

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

agriculture

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

b corporation

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

banks

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

brand development

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

branding

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

certifications

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

consumer behaviour

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

developing countries

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

emerging economies

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

emerging markets

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

green marketing

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

healthcare

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

industry

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

location

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

marketing

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

marketing communication

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

Nigeria

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

SDGs

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

sustainability

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

theoretical framework

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

typology

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

universities

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

women entrepreneurs

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

This list was generated on Sun Feb 9 07:57:47 2025 UTC.