Learning expereinces, Higher Education

Giwa, Shelton R. (2017) Where am I? Enhancing learning experience for Local and International Post Graduate students’: a focus on creative learning and teaching diverse students at a Midlands university. Journal of Marketing Development and Competitiveness, 11 (1):77. pp. 77-86. ISSN 2155-2843

Location Bases Services, Personalisation, Privacy

Giwa, Shelton R., Omar, Suha and Broderick, Anne (2019) Location Based Services is tracking YOU: a Netnographic perspective on challenges and opportunities from UK consumers. In: Macro Marketing Society Conference 2019. Technology Track . Macro Marketing Society, Ohio, USA, pp. 140-142.