Electronic word of mouth, Online store, China, Satisfaction, Attitude toward the site

Yuan, ChunLin, Kim, Kyung Hoon, Yu, XiaoLei and Ma, Jenny (2016) A study on the effect of features towards online store on reuse intention in China ─ the moderation role of the E-WOM (Electronic Word Of Mouth). In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 567-572. (doi:10.15444/GMC2016.05.02.04)

Impulse buying, Impulsivity, UPPS

Ma, Jenny Wei-Chen (2014) Profiling impulse buyers- Exploring how each facet of UPPS impulsivity traits can lead to different types of impulse buying behaviour. In: Academy of Marketing 2014 Conference Proceedings. Academy of Marketing.

Impulse buying, Situational influences, Cross-cultural, individualism, Collectivism

Ma, Jenny (2014) Investigating consumer impulse buying choice in various situations- A cross-cultural study on the consumers from the UK and Taiwan. In: 2014 Global Marketing Conference at Singapore Proceedings. Global Alliance of Marketing & Management Association, pp. 137-148. (doi:10.15444/GMC2014.01.07.03)

Promotional tools, Casino, Cultural differences

Ma, Jenny (2015) Trying to lure customers? Choose the right promotional tools first! IORMA Report.

Promotional tools, Chinese consumers, Hotel industry

Ma, Jenny Wei-Chen and Mohsen, Marwa Gad (2016) Consumer responses to promotional tools in hotels: A case study of Chinese consumers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 1073-1080. ISSN 1073-1080 (doi:10.15444/GMC2016.07.09.05)

Research methods, Methodology, Interpretivism, Positivism

Ma, Jenny Wei-Chen, Lewis, Philip and Thornhill, Adrian (2015) Case 4: Chinese tourists and their duty-free shopping in Guam. In: Saunders, Mark, (ed.) Research Methods for Business Students. Pearson Education Limited, pp. 159-161. ISBN 978-1292016627

Selfies, Cultural differences, Consumer studies, Social media

Ma, Jenny and Yang, Yusheng (2016) What can we know from selfies - An exploratory study on selfie and the implication for marketers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 597-601. (doi:10.15444/GMC2016.05.03.05)

Selfies; Cultural differences; Consumer studies; Social media; Chinese consumers; Marketing communications

Ma, Jenny Wei-Chen (2016) A window to the ideal self: A study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers. Journal of Business Research, 74. pp. 139-142. ISSN 0148-2963 (doi:10.1016/j.jbusres.2016.10.025)

cultural diversity, luxury fashion brands

Ma, Jenny (2020) Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands. Journal of Textile Science and Fashion Technology, 5 (2). ISSN 2641-192X (doi:10.33552/JTSFT.2019.05.000607)

racism, marketing communications, branding, consumer responses on social media, netnography

Ma, Jenny Wei-Chen (2018) Consumer responses to controversial marketing communications - the case of H&M’s “coolest monkey in the jungle” merchandise. In: Global Marketing Conference. (Submitted)