Advertising; gender attitudes; gender portrayal; gender stereotypes; sex roles; cross-cultural

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2016.1234369)

Ambivalence, Prejudice, Gay Men, Attitudes, Stereotype Content

Brooks, Ashley S., Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawisza, Magdalena and McDermott, Daragh T. (2019) Ambivalent homoprejudice towards gay men: Conceptual development and theory validation. Journal of Homosexuality, 67 (9). pp. 1261-1289. ISSN 0091-8369 (Print), 1540-3602 (Online) (doi:10.1080/00918369.2019.1585729)

Ambivalent sexism, Gender attitudes, Poland, United Kingdom, South Africa

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0112-4)

Ambivalent sexism; gender attitudes; transition to democracy; Poland; South Africa; United Kingdom

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Zawadzka, Anna Maria (2015) Societies in transition: are they more sexist? A comparison between Polish, South African and British samples. Journal of Gender Studies, 24 (1). pp. 38-55. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2013.803952)

Discourse; hegemonic masculinities; heteronormativity; rhetoric; South Africa

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2012) Constructing hegemonic masculinities in South Africa: The discourse and rhetoric of heteronormativity. Gender and Language, 6 (1). pp. 47-77. ISSN 1747-6321 (Print), 1747-633X (Online) (doi:10.1558/genl.v6i1.47)

Gangs; masculinity; South Africa

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Foster, Don (2001) Hegemonic masculine conceptualisation in gang culture. South African Journal of Psychology, 31 (3). pp. 1-11. ISSN 0081-2463 (doi:10.1177/008124630103100301)

Gender representation; Gender role portrayal; South Africa; Television advertising

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2011) Representation of gender in South African television advertising: A content analysis. Sex Roles, 65 (5). pp. 356-370. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0027-0)

Masculinities Representations Inventory (MRI), masculinity ideology, masculinity (re)presentation, measurement

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2017) Masculinities Representations Inventory (MRI, English Version): A measure of gender (re)presentation. The Journal of Men's Studies, 26 (2). pp. 157-183. ISSN 1060-8265 (doi:10.1177/1060826517736781)

Masculinity; masculinities; race; representation; South Africa; television advertising

Luyt, R. ORCID: https://orcid.org/0000-0003-3842-0273 (2012) Representation of masculinities and race in South African television advertising: A content analysis. Journal of Gender Studies, 21 (1). pp. 35-60. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2012.639176)

Measurement development; measurement validation; measurement revision; mixed methods

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2011) A framework for mixing methods in quantitative measurement development, validation, and revision: A case study. Journal of Mixed Methods Research, 6 (4). pp. 294-316. ISSN 1558-6898 (Print), 1558-6901 (Online) (doi:10.1177/1558689811427912)

Social Science, Feminism & Feminist Theory, Gender Studies

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Welch, Christina and Lobban, Rosemary ORCID: https://orcid.org/0000-0001-7680-8514 (eds.) (2019) Diversity in Gender and Visual Representation. Routledge, Abingdon. ISBN 9780367230883

Social psychology; citizenship; social identity; social representations; discursive psychology; citizenship studies

Stevenson, Clifford, Hopkins, Nick, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Dixon, John (2015) The Social psychology of citizenship: Engagement with citizenship studies and future research. Journal of Social and Political Psychology, 3 (2). pp. 192-210. ISSN 2195-3325 (doi:10.5964/jspp.v3i2.581)

Stevenson, Clifford, Dixon, John, Hopkins, Nick and Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2015) The social psychology of citizenship, participation and social exclusion: Introduction to the special thematic section. Journal of Social and Political Psychology, 3 (2). pp. 1-19. ISSN 2195-3325 (doi:10.5964/jspp.v3i2.579)

South Africa; masculinities; masculinity ideology; measurement

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2005) The male attitude norms inventory-II: A measure of masculinity ideology in South Africa. Men and Masculinities, 8 (2). pp. 208-229. ISSN 1097-184X (Print), 1552-6828 (Online) (doi:10.1177/1097184X04264631)

advertising; cross-cultural; cross-national; gender portrayal; gender roles; sexism; stereotype content

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

change agents, gender equality, social change, political masculinities, men, pro-feminism

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Starck, Kathleen (2019) Only for the brave? Political men and masculinities: change agents for gender equality. Masculine power and gender equality: Political masculinities as change agents. Springer. (In Press)

gender ideology; gender orientation; gender representation; gender role; social constructionism

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2015) Beyond traditional understanding of gender measurement: The gender (re)presentation approach. Journal of Gender Studies, 24 (2). pp. 207-226. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2013.824378)

gender, political masculinities, right-wing populism, safe identities, sexualities

Lobban, Rosemary ORCID: https://orcid.org/0000-0001-7680-8514, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Martin, Sam, Brooks, Ashley, McDermott, Daragh and Zawisza, Magdalena (2019) Right-wing populism and safe identities. NORMA: International Journal for Masculinity Studies, 15 (1). pp. 76-93. ISSN 1890-2138 (Print), 1890-2146 (Online) (doi:10.1080/18902138.2019.1701795)

gender, visual representation

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Welch, Christina and Lobban, Rosemary ORCID: https://orcid.org/0000-0001-7680-8514 (2015) Diversity in gender and visual representation: An introduction. Journal of Gender Studies (Special Issue: Diversity in Gender and Visual Representation), 24 (4). pp. 383-385. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:10.1080/09589236.2015.1052641)

masculinity; material-discursive perspective; rhetorical representations; men; South Africa

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2003) Rhetorical representations of masculinities in South Africa: Moving towards a material-discursive understanding of men. Journal of Community & Applied Social Psychology, 13 (1). pp. 46-69. ISSN 1052-9284 (Print), 1099-1298 (Online) (doi:10.1002/casp.706)

microaggressions, conversation analysis, membership categorisation analysis, (hetero)sexism

Lobban, Rosemary ORCID: https://orcid.org/0000-0001-7680-8514, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and McDermott, Daragh (2022) (Hetero)sexist microaggressions in practice. Gender and Language, 16 (2). pp. 125-148. ISSN 1747-6321 (doi:10.1558/genl.21005)

microaggressions; conversation analysis; membership categorisation analysis; (hetero)sexism

Lobban, Rosemary ORCID: https://orcid.org/0000-0001-7680-8514, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and McDermott, Daragh (2022) (Hetero)sexist microaggressions in practice. Gender and Language, 16 (2). pp. 125-148. ISSN 1747-6321 (Print), 1747-633X (Online) (doi:10.1558/genl.21005)

political masculinities, populism, right-wing

Löffler, Marion, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Starck, Kathleen (2020) Political masculinities and populism. NORMA: International Journal for Masculinity Studies, 15 (1). pp. 1-9. ISSN 1890-2138 (Print), 1890-2146 (Online) (doi:10.1080/18902138.2020.1721154)

political masculinity, social transition, change of gender order, social change, new masculinities

Starck, Kathleen and Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2018) Political masculinities, crisis tendencies, and social transition: Toward an understanding of change. Men and Masculinities, 22 (3). pp. 431-443. ISSN 1097-184X (Print), 1552-6828 (Online) (doi:10.1177/1097184X18782730)