Business strategy; multinational enterprises; foreign subsidiary; IT industry

Chen, Pi-Chi and Kim, Young-Chan (2016) US Firms’ Business Competence in the Taiwanese IT Industry. Understanding China . Springer International Publishing. ISBN 978-3-319-32027-4

China; India; multinational enterprise; integration; local responsiveness

Chen, Pi-Chi and Bui, Kim (2020) Global integration or local responsiveness? Insights from the case of Chinese MNEs in India. In: Kim, Young-Chan, (ed.) China-India Relations: Geo-political Competition, Economic Cooperation, Cultural Exchange and Business Ties. Understanding China . Springer International Publishing, Cham, Switzerland, pp. 119-138. ISBN 978-3030444242; 978-3030444259 (doi:10.1007/978-3-030-44425-9_7)

Digitization, Business, China

Kim, Young-Chan and Chen, Pi-Chi (eds.) (2018) The Digitization of Business in China: Exploring the Transformation from Manufacturing to a Digital Service Hub. Palgrave Macmillan Asian Business Series (PAMABS) . Palgrave Macmillan, Cham. ISBN 978-3319790473

Multinational corporations; Subsidiary; Strategy; Integration-responsiveness framework

Tolentino, Paz Estrella, Janne, Odile and Chen, Pi-Chi (2013) Examining strategy diversity and interdependence in the MNC's subsidiaries and their functional activities. In: Cook, Gary and Johns, Jennifer, (eds.) The Changing Geography of International Business. Academy of International Business (UKI) Series . Palgrave Macmillan, Basingstoke, UK, pp. 200-221. ISBN 978-1137277510

WeChat, Social media market, Tencent, Social development

Chen, Pi-Chi (2018) The development path of WeChat: Social, political and ethical challenges. In: Kim, Young-Chan and Chen, Pi-Chi, (eds.) The Digitization of Business in China: Exploring the Transformation from Manufacturing to a Digital Service Hub. Palgrave Macmillan Asian Business Series (PAMABS) . Palgrave Macmillan, Cham, pp. 127-152. ISBN 978-3319790480 (doi:10.1007/978-3-319-79048-0_5)

e-Commerce in China, Convergence and Divergence of Digital Strategy, Alibaba, Strategic Innovation

Kim, Young-Chan and Chen, Pi-Chi (2016) Alibaba's strategic drift. In: International Business in Multi-speed Global Economy. Department of Management, Birkbeck, University of London. ISBN 978-1-5262-0263-5