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Alibaba's strategic drift

Alibaba's strategic drift

Kim, Young-Chan and Chen, Pi-Chi (2016) Alibaba's strategic drift. In: International Business in Multi-speed Global Economy. Department of Management, Birkbeck, University of London. ISBN 978-1-5262-0263-5

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It is fundamental in both a theoretical and practical sense, to analyse the strategies of successful e-businesses who were formulated and operated alongside incumbent competitors. Thus, there have been an array of strategic arguments concerning the rapidly-burgeoning virtual powerhouse Alibaba, who amidst a sea of fortified competitors, found their ground to become one of the most prominent e-businesses of the decade. At the commencing stages, Alibaba lacked a specific strategic goal, aside from the ethnic-originated ecology scheme. Further mishaps arose even after the take-off stage, when Alibaba opted to adhere to the diversification strategy, an evidently unusual phase for a virtual firm. Hence, it is the subject of common debate as to whether Alibaba cited a definitive strategic goal which guided their progress, or whether they were merely the product of a breakneck growth in the Chinese economy. This research will show how a leading e-Commerce company Alibaba has built B2B/C2C business portal Taobao/TMall and has transformed its transaction system from zhifubao into yuerbao and how it propelled Alipay to become a leading financial institution in the thriving digital market. In addition, strategic diversification on Chinese digital business will be examined through Alibaba case.

Item Type: Conference Proceedings
Title of Proceedings: International Business in Multi-speed Global Economy
Additional Information: 43rd AIB-UKI Conference, Birkbeck, University of London, 7-9 April, 2016
Uncontrolled Keywords: e-Commerce in China, Convergence and Divergence of Digital Strategy, Alibaba, Strategic Innovation
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of International Business & Economics
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Last Modified: 03 Jan 2018 14:31

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