impulsive purchasing; live streaming transaction (LST); consumer temperament; audio-visual experience; flow experience; Southeast Asia

Paraman, Pradeep, Annamalai, Balasubramaniam, Vlachos, Peter ORCID: 0000-0002-4870-9006 , Ahmed, Selim, Balasubramaniam, Arunnan, Kadir, Baharudin, Raman, Murali and Hoo, Wong Chee (2022) Dynamic effect of flow on impulsive consumption: evidence from Southeast Asian Live streaming platforms. Journal of Open Innovation: Technology, Market, and Complexity, 8 (4):212. pp. 1-27. ISSN 2199-8531 (Online) (doi:https://doi.org/10.3390/joitmc8040212)