Items where Greenwich Author is "Annamalai, Balasubramaniam"
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Number of items: 1.
2022
Paraman, Pradeep, Annamalai, Balasubramaniam, Vlachos, Peter
ORCID: 0000-0002-4870-9006
, Ahmed, Selim, Balasubramaniam, Arunnan, Kadir, Baharudin, Raman, Murali and Hoo, Wong Chee
(2022)
Dynamic effect of flow on impulsive consumption: evidence from Southeast Asian Live streaming platforms.
Journal of Open Innovation: Technology, Market, and Complexity, 8 (4):212.
pp. 1-27.
ISSN 2199-8531 (Online)
(doi:https://doi.org/10.3390/joitmc8040212)