cultural tourism, experience economy, heritage trails, marketing

Hayes, Deborah and MacLeod, Nicola ORCID: 0000-0001-7504-2270 (2007) Packaging places: designing heritage trails using an experience economy perspective to maximize visitor engagement. Journal of Vacation Marketing, 13 (1). pp. 45-58. ISSN 1356-7667 (Print), 1479-1870 (Online) (doi:https://doi.org/10.1177/1356766706071205)

literary tourism, trails, experience, experiential design, typologies

MacLeod, Nicola ORCID: 0000-0001-7504-2270 , Hayes, Deborah and Slater, Alix (2009) Reading the landscape: the development of a typology of literary trails to inform experiential design. Journal of Hospitality Marketing and Management, 18 (2-3). pp. 154-172. ISSN 1936-8623 (Print), 1936-8631 (Online) (doi:https://doi.org/10.1080/19368620802590183)

local government, trails, cultural policy

Hayes, Deborah and MacLeod, Nicola ORCID: 0000-0001-7504-2270 (2008) Putting down routes: an examination of local government cultural policy shaping the development of heritage trails. Managing Leisure, 13 (2). pp. 57-73. ISSN 1360-6719 (Print), 1466-450X (Online) (doi:https://doi.org/10.1080/13606710801933420)

trails, typologies, trail development, trail design

MacLeod, Nicola ORCID: 0000-0001-7504-2270 and Hayes, Deborah (2013) Understanding self-guided trails: two explorative typologies. Managing Leisure, 18 (4). pp. 257-272. ISSN 1360-6719 (Print), 1466-450X (Online) (doi:https://doi.org/10.1080/13606719.2013.809182)