Conference Proceedings

Nesheiwat, Natalie Raed Eid, Phairor, Klairoong Hawa and Salimon, Maruf ORCID: https://orcid.org/0000-0002-9071-7579 (2025) Click, Laugh, Buy: the power of memes in shaping Jordanian Gen Z’s brand preferences. In: AM2025 Academy of Marketing Conference: "Saints & Scholars" University College Cork, Ireland, 7th - 10th July, 2025. University of Cork, Cork, Ireland. (In Press)

Conference or Conference Paper

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

Phethean, Grace and Phairor, Klairoong (2022) The role of visual and auditory senses on impulse buying during festive seasons. In: AM Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 5th - 7th July 2022, University of Huddersfield. (Unpublished)

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)