Live-Streaming; co-creation; co-consumption

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

consumer behaviour; security consumption; mobile applications

Murekian, Octavio (2024) Tracking your family: the relationship between the use of family surveillance apps and parental anxiety. In: 2024 Academy of Marketing conference: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th Jul, 2024, Cardiff Business School, Cardiff University. (In Press)

digital detoxification, algorithmic bias, online identity, and consumer trust

Murekian, Octavio, Phairor, Klairoong Hawa, Yang, Chen and Sun, Yan (2024) Social media and marketing: towards a better future. In: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th July, 2024, Cardiff Business School. (Unpublished)

live streaming; TikTok; virtual gift-giving

Yang, Chen, Phairor, Klairoong, Sun, Yan and Liu, Xiaoqin (2023) 'I just need one more rose.’ Gift-giving on TikTok live streaming. In: Academy of Marketing Annual Conference 2023, July 3rd - 6th, 2023, University of Birmingham. (Unpublished)

meta-skills, digital marketing education, technology-enhanced classroom

Murekian, Octavio (2024) Fostering meta-skills in digital marketing education through a technology-enhanced classroom. In: Learning & Teaching Festival 2024 (LTF2024) - The Big Picture: Meta-learning, 20th June 2024, University of Greenwich, London. (Unpublished)