Items where Greenwich Author is "Murekian, Octavio"

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Number of items: 3.

Live-Streaming; co-creation; co-consumption

Bowie, Laura ORCID: 0000-0002-9084-2142 , Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

Murekian, Octavio (2024) Tracking your family: the relationship between the use of family surveillance apps and parental anxiety. In: 2024 Academy of Marketing conference: Fusing resilience and power for public value – igniting marketing’s social spirit, 1st - 4th Jul, 2024, Cardiff Business School, Cardiff University. (In Press)

Yang, Chen, Phairor, Klairoong, Sun, Yan and Liu, Xiaoqin (2023) 'I just need one more rose.’ Gift-giving on TikTok live streaming. In: Academy of Marketing Annual Conference 2023, July 3rd - 6th, 2023, University of Birmingham. (Unpublished)

This list was generated on Thu Nov 21 17:12:18 2024 UTC.

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