Above & Beyond, Artificial Intelligence (AI), business partners, events, hospitality, Institute of Hospitality, learning, membership, networking, professional development, technology, training and CPD, travel and tourism, trends, White Paper

Richardson, Robert, Chapman, Tim, Devisme, Benjamin, D’Amato, Maria and Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 (2024) AI: but not as we know it! Discussion Paper. Institute of Hospitality, London, UK.

Virtual reality; destination marketing; presence; emotion; intention

Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557, Khoo-Lattimore, Catheryn ORCID: https://orcid.org/0000-0003-2858-870X and Potter, Leigh Ellen (2020) Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention. Current Issues in Tourism, 24 (11). pp. 1505-1525. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:10.1080/13683500.2020.1820454)

augmented reality, heritage tourism, china, memorable tourism

Jiang, Shan ORCID: https://orcid.org/0000-0003-2487-8312, Moyle, Brent ORCID: https://orcid.org/0000-0002-8945-3086, Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557, Tao, Li and Scott, Noel ORCID: https://orcid.org/0000-0001-8770-2563 (2022) Augmented reality and the enhancement of memorable tourism experiences at heritage sites. Current Issues in Tourism, 26 (2). pp. 242-257. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:10.1080/13683500.2022.2026303)

destination marketing; emotion; experiment; presence; virtual reality

Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557, Khoo-Lattimore, Catheryn and Potter, Leigh Ellen (2019) VR the world: investigating the effectiveness of virtual reality for destination marketing through presence, emotion, and intention. e-Review of Tourism Research (eRT), 17 (3). pp. 368-384. ISSN 1941-5842

digital marketing, tourism, traveler consumer journey, mobile technology, destination product, leisure travel market segments, niche marketing, destination image, digital customer experiences, travel influencers, bloggers, geotagging, deinfluencing

Siegel, Lauren A. ORCID: https://orcid.org/0000-0003-2117-8492, Kim, Hyerhim and Yung, Rui Yuan ORCID: https://orcid.org/0000-0003-3755-2557 (2024) Chapter 12. Tourism and Digital Marketing. In: Botelho Pires, Paulo, Duarte Santos, José and Veiga Pereira, Inês, (eds.) Digital Marketing: Analyzing its Transversal Impact. CRC Press - Taylor & Francis Group, Boca Raton, FL; Abington, Oxon. ISBN 978-1032471730; 978-1032471846; 978-1003384960; 978-1040052082; 1032471735; 1040052088 (doi:10.1201/9781003384960-16)

digital marketing; tourism

Siegel, Lauren ORCID: https://orcid.org/0000-0003-2117-8492, Kim, Hyerhim and Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 (2024) Tourism and digital marketing. In: Pires, Paulo Botelho, Santos, Jose Duarte and Pereira, Ines Veiga, (eds.) Digital Marketing. Analyzing its Transversal Impact. CRC Press - Taylor & Francis Group, Boca Raton. ISBN 978-1003384960; 978-1032471730; 1032471735 (doi:10.1201/9781003384960)

emerging technologies, events

Tham, Aaron, Chen, Shu-Hsiang and Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 (2025) Editorial: Emerging technologies in events. International Journal of Event and Festival Management, 16 (2). pp. 127-128. ISSN 1758-2954 (Print), 1758-2962 (Online) (doi:10.1108/IJEFM-05-2025-131)

family tourism; collectivism; authoritarianism; family decision-making

Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 and Khoo-Lattimore, Catheryn (2018) Same, same, but different: the influence of children in Asian family travel. In: Yang, Elaine Chiao Ling and Khoo-Lattimore, Catheryn, (eds.) Asian Cultures and Contemporary Tourism. Perspectives on Asian Tourism . Springer, Singapore, pp. 61-78. ISBN 978-9811079801; 978-9811079795; 978-9811340338 ISSN 2509-4203 (doi:10.1007/978-981-10-7980-1_4)

mixed methods; multimethod; reflexivity; paradigms; quantitative methodology; qualitative methodology

Khoo-Lattimore, Catheryn ORCID: https://orcid.org/0000-0003-2858-870X, Mura, Paolo and Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 (2019) The time has come: a systematic literature review of mixed methods research in tourism. Current Issues in Tourism, 22 (13). pp. 1531-1550. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:10.1080/13683500.2017.1406900)

professional identity, interactive oral, authentic assessment, reflexivity, tourism education

Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557, Moyle, Brent and Yang, Elaine (2022) Cultivating professional identity through interactive oral assessments. In: CAUTHE 2022: Shaping the Next Normal in Tourism, Hospitality and Events: Proceedings of the 32nd Annual Conference, Online. Council for Australasian University Tourism and Hospitality Education (CAUTHE), Melbourne (Vic), pp. 83-84. ISBN 978-0994514189

professional identity; interactive oral; authentic assessment; reflexivity; tourism education

Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557, Moyle, Brent and Yang, Elaine C.L. (2024) Mitigating the impact of ChatGPT: cultivating professional identity through interactive oral authentic assessments. Journal of Hospitality and Tourism Education. pp. 1-7. ISSN 1096-3758 (Print), 2325-6540 (Online) (doi:10.1080/10963758.2024.2331516)

tourism, Artificial Intelligence, extended realities, scenario planning

Yung, Rui Yuan ORCID: https://orcid.org/0000-0003-3755-2557 (2024) Techno-utopia or techno-dystopia: current and future extended reality and Artificial Intelligence developments in destinations. In: Pillmayer, Markus, Karl, Marion and Hansen, Marcus, (eds.) Tourism Destination Development: A Geographic Perspective on Destination Management and Tourist Demand. De Gruyter Studies in Tourism . De Gruyter Brill, Berlin, Boston, pp. 453-472. ISBN 978-3110794090; 978-3110794021; 3110794098 (doi:10.1515/9783110794090-021)

transformative tourism; duoethnography; gender; youth travel; transformation

Pung, Jessica Mei, Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557, Khoo-Lattimore, Catheryn ORCID: https://orcid.org/0000-0003-2858-870X and Del Chiappa, Giacomo ORCID: https://orcid.org/0000-0003-4318-0462 (2020) Transformative travel experiences and gender: a double duoethnography approach. Current Issues in Tourism, 23 (5). pp. 538-558. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:10.1080/13683500.2019.1635091)

virtual business events

Le, Truc Hoang and Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 (2022) An overview of virtual business events: can everyone hear me? In: Arcodia, Charles, (ed.) Routledge Handbook of Business Events. Routledge International Handbooks . Routledge - Taylor & Francis, Oxon and New York, pp. 188-204. ISBN 978-1138629004; 978-1032321172; 978-1315210568; 9781351810029, 1351810022 (doi:10.4324/9781315210568)

virtual events; virtual reality; augmented reality; social presence; virtuality; virtual location

Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557, Le, Truc Hoang, Moyle, Brent and Arcodia, Charles (2022) Towards a typology of virtual events. Tourism Management, 92:104560. ISSN 0261-5177 (Print), 1879-3193 (Online) (doi:10.1016/j.tourman.2022.104560)

virtual reality, augmented reality, tourism, marketing, travel, review

Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 and Khoo-Lattimore, Catheryn (2017) New realities: a systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism. ISSN 1368-3500 (doi:10.1080/13683500.2017.1417359)

virtual reality; destination image; family tourism; destination marketing; perceived risk

Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557, Khoo-Lattimore, Catheryn ORCID: https://orcid.org/0000-0003-2858-870X, Prayag, Girish ORCID: https://orcid.org/0000-0001-6243-2747 and Surovaya, Ekaterina (2020) Around the world in less than a day: virtual reality, destination image and perceived destination choice risk in family tourism. Tourism Recreation Research, 46 (1). pp. 3-18. ISSN 0250-8281 (Print), 2320-0308 (Online) (doi:10.1080/02508281.2020.1788351)

virtual reality; telepresence; service atmospherics; positive emotions; post-consumption; behavior

Surovaya, Ekaterina, Prayag, Girish ORCID: https://orcid.org/0000-0001-6243-2747, Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 and Khoo-Lattimore, Catheryn ORCID: https://orcid.org/0000-0003-2858-870X (2020) Telepresent or not? Virtual reality, service perceptions, emotions and post-consumption behaviors. Anatolia: An International Journal of Tourism and Hospitality Research, 31 (4). pp. 620-635. ISSN 1303-2917 (Print), 2156-6909 (Online) (doi:10.1080/13032917.2020.1808431)

virtual reality; tourism marketing; presence; emotion; intention

Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557, Khoo-Lattimore, Catheryn and Potter, Leigh Ellen ORCID: https://orcid.org/0000-0003-3747-1335 (2020) VR the world: experimenting with emotion and presence for tourism marketing. Journal of Hospitality and Tourism Management, 46. pp. 160-171. ISSN 1447-6770 (Print), 1839-5260 (Online) (doi:10.1016/j.jhtm.2020.11.009)

virtual tourism, Yorescape, peer review, metaverse, 3D reconstruction

Frischer, Bernard and Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 (2025) From Virtual Tourism 1.0 to 2.0: Applying New Media to Support Sustainable Research, Conservation, Communication, and Accessibility. In: Proceedings of the 26th International Conference on Cultural Heritage and New Technologies, 2nd November - 4th November 2021, City Hall Vienna, Austria. Propylaeum ebook series . Propylaeum, Heidelberg.

virtuality, location, social presence, events, VR

Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 and Le, Truc (2022) Conceptualising the virtual events: SP-E-L CUBE. In: CAUTHE 2022: Shaping the Next Normal in Tourism, Hospitality and Events: Proceedings of the 32nd Annual Conference, Online. Council for Australasian University Tourism and Hospitality Education (CAUTHE), Melbourne (Vic), p. 83. ISBN 978-0994514189