Items where Greenwich Author is "Wang, Dian"
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Article
Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903, Mo, Linlin and Huang, Xiaotong
(2022)
Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company.
Sustainability, 14 (20).
pp. 13546-13560.
ISSN 2071-1050
(doi:https://doi.org/10.3390/su142013546)
Conference or Conference Paper
Wang, Dian ORCID: 0000-0003-1162-4903
(2022)
What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners.
In: 6th Annual Conference of the International Place Branding Association, 12-14 Oct 2022, Aix-en-Provence, France.
(In Press)