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Items where Greenwich Author is "Wang, Dian"

Items where Greenwich Author is "Wang, Dian"

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Number of items: 2.


Zhang, Bowen, Wang, Dian ORCID: 0000-0003-1162-4903, Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:

Conference or Conference Paper

Wang, Dian ORCID: 0000-0003-1162-4903 (2022) What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners. In: 6th Annual Conference of the International Place Branding Association, 12-14 Oct 2022, Aix-en-Provence, France. (In Press)

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