Items where Greenwich Author is "Wang, Dian"
![]() | Up a level |
Article
Zhang, Bowen, Wang, Dian
ORCID: 0000-0003-1162-4903
, Mo, Linlin and Huang, Xiaotong
(2022)
Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company.
Sustainability, 14 (20).
pp. 13546-13560.
ISSN 2071-1050
(doi:https://doi.org/10.3390/su142013546)
Conference Proceedings
Wang, Dian
ORCID: 0000-0003-1162-4903
(2022)
What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners.
In: 6th Annual Conference International Place Branding Association.
IPBA
.
Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.