Items where Greenwich Author is "Wang, Dian"
2025
Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903 and Zhang, Bowen
(2025)
Chapter 6. Beyond the horizon of city branding and city marketing: definition and classifications of city image advertising in China from scholars and practitioners perspectives.
In: Kavaratriz, Mihalis and Deffner, Alex, (eds.)
City Branding: Concepts and Tools for Reputation Management and Tourism Development.
Edward Elgar Publishers - Elgar Online, Cheltenham, UK; Northampton, Massachusetts, US, pp. 79-94.
ISBN 978-1035347537; 978-1035347544
(doi:10.4337/9781035347544.00013)
2024
Gong, Qian Sarah, Gao, Zhenghan, Somerville, Ian, Steele, Circle, Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903 and Zhou, Huiyu
(2024)
Communicating COVID-19 vaccine information to Chinese communities in the UK: knowledge, information sources and trust.
BMJ Public Health, 2:e000658.
ISSN 2753-4294 (Online)
(doi:10.1136/bmjph-2023-0006588)
2022
Zhang, Bowen, Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903, Mo, Linlin and Huang, Xiaotong
(2022)
Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company.
Sustainability, 14 (20).
pp. 13546-13560.
ISSN 2071-1050
(doi:10.3390/su142013546)
Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903
(2022)
What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners.
In: 6th Annual Conference International Place Branding Association.
IPBA
.
Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.