Book

Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)

Holden, Philip R. (2010) Virtually free marketing. Publishing House of Electronics Industry (PHEI), Beijing, China. ISBN 9787121105685

Holden, Philip R. (2008) Virtually free marketing: harnessing the power of the Web for your small business. A & C Black Publishers Ltd, London, UK. ISBN 9781408100721

Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467

Conference or Conference Paper

Wilde, Nick and Holden, Philip R. (2008) Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey. In: Academy of Marketing Annual Conference 2008 (AM 2008), 8-10 Jul 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. (Unpublished)

Holden, Philip and Aiken, Mike (2008) Bourdieu revisited: how do his ideas illuminate the way political ideologies affect thinking on the third sector in the context of early 21st century developments in the UK? In: The Third Sector and Political Ideologie. Unpacking Relations Between Organised Civil Society and the State. A Symposium, 25-26 Apr 2008, University of Kent, Canterbury, UK. (Unpublished)

Aiken, Mike and Holden, Philip (2007) Changing places or learning to tango? Values and brands in transition in the for-profit and not-for profit sectors. In: 6th International Colloquium on Nonprofit, Social and Arts Marketing, 6-7 Sep 2007, London College of Communication, University of the Arts London. (Unpublished)

Holden, Philip and Wilde, Nicholas (2004) Defense or attack? Can soccer clubs help tackle social exclusion? In: ISTR Sixth International Conference, 11-14 Jul 2004, Toronto, Canada. (Unpublished)