Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

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Item Type:	Conference or Conference Paper (Keynote)
Additional Information:	[1] The conference featured two programs entitled the first International Conference On Customer Service System And Management 2013 (ICCSSM2013) and the 2nd International Islamic Business Conference (IIBSC).
Uncontrolled Keywords:	leadership, management, branding, Islam, halal, nation branding, culture, culture theory, Islamic ethics, Muslim ethics, Muslim consumer behaviour
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation Organisation
Last Modified:	14 Oct 2016 09:24
URI:	http://gala.gre.ac.uk/id/eprint/9834

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