Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

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PDF (Conference programme) 9833_WILSON_conference_programme_(2013).pdf - Supplemental Material Download (163kB)

Item Type:	Conference or Conference Paper (Other)
Uncontrolled Keywords:	branding, public relations, corporate communications, brand management, consumer behaviour, business to business marketing, culture theory
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation Organisation
Last Modified:	14 Oct 2016 09:24
URI:	http://gala.gre.ac.uk/id/eprint/9833

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