Florido-Benítez, Lázaro and Coca-Stefaniak, J. Andres ORCID: https://orcid.org/0000-0001-5711-519X (2026) Towards the hyper-personalisation of travel itineraries: AI-supported virtual interlining. Journal of Travel Research (JTR). pp. 1-9. ISSN 0047-2875 (Print), 1552-6763 (Online) (doi:10.1177/00472875261441846)

Preview

PDF (Author's Accepted Manuscript) 53338 COCA-STEFANIAK_Towards_The_Hyper-Personalisation_Of_Travel_Itineraries_(AAM)_2026.pdf - Accepted Version Download (1MB) | Preview

Abstract

The concept of virtual interlining and its effect on travel are introduced, discussed critically and conceptualised. Parallel to this, generative artificial intelligence (GenAI) is discussed within the context of virtual interlining, including early examples of early adoptions of this technology by online travel agencies (OTAs). Implications for practice, policy-making and scholarly research are outlined. It is posited that the full potential offered by virtual interlining platforms will require amendments to the existing legal framework affecting passenger rights so that it adopts a more holistic approach to multi-connection itineraries incorporating air and rail travel.

Item Type:	Article
Uncontrolled Keywords:	Virtual interlining; artificial intelligence; online travel agencies; AI platforms
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce N Fine Arts > N Visual arts (General) For photography, see TR T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > Networks and Urban Systems Centre (NUSC) Greenwich Business School > School of Business, Operations and Strategy
Related URLs:	Publisher
Last Modified:	05 May 2026 16:05
URI:	https://gala.gre.ac.uk/id/eprint/53338

Actions (login required)

View Item

Downloads