Wang, Jingna, Li, Man, Nguyen, Thi Hong Hai, Fu, Zuoxuan and Liu, Mingguang (2025) A meta-analysis of the relationship between value co-creation and the perceived trade exhibition performance of key stakeholders. Asia Pacific Journal of Tourism Research. pp. 1-24. ISSN 1094-1665 (Print), 1741-6507 (Online) (doi:10.1080/10941665.2025.2547994)

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Abstract

Value co-creation activities significantly influence performance outcomes at trade exhibitions. This study conducted a systematic visualization analysis of the existing research on value co-creation at trade exhibitions, followed by a meta-analysis examining value co-creation among key stakeholders and its impact on perceived performance. By analyzing 37 empirical studies (2000–2025), we established an integrated framework encompassing organizer–exhibitor, exhibitor–exhibitor, and exhibitor–visitor interactions. The results showed (1) a significant positive correlation between value co-creation among key stakeholders of trade exhibitions and their perceived performance; (2) exhibitor-to-exhibitor value co-creation demonstrated the strongest performance effect, uncovering a cross-peer value amplification mechanism; and (3) the relationship between value co-creation and perceived performance was moderated by measurement approaches (performance dimensionality, value co-creation measurement, and contextual dimensions). These findings redefine value creation paradigms in temporary service ecosystems, highlighting horizontal collaboration as the primary performance driver while providing theoretical insights and managerial suggestions for key stakeholders of trade exhibitions.

Item Type:	Article
Uncontrolled Keywords:	trade exhibitions, value co-creation, perceived performance, exhibition performance, exhibitors, organizers
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing
Last Modified:	24 Nov 2025 12:22
URI:	https://gala.gre.ac.uk/id/eprint/51723

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