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Towards a new generation of smart tourism cities: GenAI enabled aerotainment

Towards a new generation of smart tourism cities: GenAI enabled aerotainment

Florido-Benítez, Lázaro and Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X (2025) Towards a new generation of smart tourism cities: GenAI enabled aerotainment. Cities: The International Journal of Urban Policy and Planning Publisher, 167:106311. ISSN 0264-2751 (Print), 1873-6084 (Online) (doi:10.1016/j.cities.2025.106311)

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Abstract

This article adopts a futures-based approach to explore the marketing of smart cities as tourism destinations with a specific focus on the role generative artificial intelligence (GenAI) can play in this process. Building on the novel concept of aerotainment, which advocates a holistic approach to urban destination management merging airports, theme parks, regional visitor attractions and tourism cities, the future impacts of GenAI on the planning and management of visitor experiences are discussed critically. A novel framework for the development of GenAI-enabled smart tourism cities - the urban tourism destination pyramid - is posited and discussed, including the use of tools such as digital twins and GenAI to monitor and predict future customer behaviour.

Item Type: Article
Uncontrolled Keywords: Artificial intelligence; smart city marketing; airports; smart tourism; digital twins
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group: Greenwich Business School
Greenwich Business School > Networks and Urban Systems Centre (NUSC)
Greenwich Business School > School of Business, Operations and Strategy
Last Modified: 12 Aug 2025 08:33
URI: https://gala.gre.ac.uk/id/eprint/50918

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