Yang, Chen (2025) Chapter 4. Technological innovation in fashion and Gen Z. In: Cattaneo, Eleonora and Sun, Yan, (eds.) Gen Z's Fashion Revolution: Understanding the influence of Gen Z on Fashion Brands. Palgrave Macmillan, Cham, Switzerland. ISBN 978-3031729157; 978-3031729188; 978-3031729164 (In Press)

PDF (Accepted Book Chapter) 50167 YANG_Chapter_4_Technological_Innovation_In_Fashion_And_Gen_Z_(AAM BOOK CHAPTER)_2025.pdf - Accepted Version Restricted to Repository staff only until 2 July 2026. Download (222kB) | Request a copy

Abstract

The fashion industry is currently undergoing a significant transformation, driven by technological advancements and the ever-evolving preferences of Generation Z. Being digital natives, Generation Z are now redefining how fashion is consumed, produced, and perceived. This chapter explores the complex relationships between the new technology, sustainability drives, and consumer behaviour in the context of the fashion revolution driven by Gen Z during the production, supply, and distribution process. This chapter will also examine how technological advancements are restructuring the materials and manufacturing processes, revolutionising e-commerce, improving sustainability efforts, and transforming fashion design.

Item Type:	Book Section
Uncontrolled Keywords:	fashion technology, Gen Z
Subjects:	H Social Sciences > H Social Sciences (General) N Fine Arts > NC Drawing Design Illustration T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing
Last Modified:	04 Apr 2025 16:05
URI:	https://gala.gre.ac.uk/id/eprint/50167

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