Zakarneh, Mahmoud and Nguyen, Truc ORCID: https://orcid.org/0000-0002-3360-819X (2025) Transforming customer engagement: the impact of AI on Cars24 UAE's Marketing Communications. In: 29th International Conference on Corporate and Marketing Communications (CMC2025), 15th - 16th April, 2025, Birmingham Business School, University of Birmingham.

PDF (Conference Paper) 50146 NGUYEN_Transforming_Customer_Engagement_The_Impact_Of_AI_On_Cars24_UAEs_Marketing_Communications_(CONFERENCE PAPER)_2025.pdf - Accepted Version Restricted to Repository staff only Download (459kB) | Request a copy

Abstract

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Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	AI, marketing communications
Subjects:	H Social Sciences > H Social Sciences (General) T Technology > T Technology (General) T Technology > TL Motor vehicles. Aeronautics. Astronautics
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > Executive Business Centre
Last Modified:	07 Jul 2025 15:17
URI:	https://gala.gre.ac.uk/id/eprint/50164

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