Leder, Nadine, Abraham, Maria Saju and Chan, Jin Hooi ORCID: https://orcid.org/0000-0002-6275-9763 (2024) Chapter 10. The coopetition model in the tourism sector: the proliferation of reusable cup-sharing schemes. In: Chim-Miki, Adriana Fumi and Da Costa, Rui Augusto, (eds.) Value proposition to tourism coopetition: cases and tools. Emerald, Leeds, UK. ISBN 978-1837978281 (doi:10.1108/978-1-83797-827-420241010)

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Abstract

The tourism sector has realised an increasing need to transition towards sustainability. As the sector comprises a high number of entrepreneurs and small- and medium-sized enterprises, it faces specific limitations, which include, amongst others, knowledge transfer, skills and technology, financial and policy support, customer acceptance, and cultural taboos. To overcome these limitations, the sector thrives on encouraging interaction between ecosystem participants. One of the strategies to encourage interaction between ecosystem participants is the application of coopetition strategies. Coopetition strategies combine the advantages of cooperation and competition to generate value and achieve fruitful collaboration. However, their implementation is still limited. The purpose of this chapter is to examine the potential and practice of coopetition strategies among SMEs in addressing sustainability issues. Therefore, the study explored 10 European reusable cup-sharing schemes based on their level of applying coopetition. In doing that, the study aims to understand the supporting characteristics of existing cup schemes. It seeks to develop a framework for different levels of coopetition in achieving sustainability in the tourism and hospitality sector.

Item Type:	Book Section
Uncontrolled Keywords:	single-use plastics, circular economy, organisational innovation, reusable cup schemes, coopetition, Tourism and Hospitality sector
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > Networks and Urban Systems Centre (NUSC) Greenwich Business School > School of Business, Operations and Strategy
Last Modified:	06 Aug 2025 11:08
URI:	https://gala.gre.ac.uk/id/eprint/46723

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