Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands
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Ma, Jenny (2020) Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands. Journal of Textile Science and Fashion Technology, 5 (2). ISSN 2641-192X (doi:10.33552/JTSFT.2019.05.000607)
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  | Item Type: | Article | 
|---|---|
| Uncontrolled Keywords: | cultural diversity, luxury fashion brands | 
| Subjects: | H Social Sciences > H Social Sciences (General) | 
| Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism  | 
				
| Last Modified: | 04 Jun 2020 11:53 | 
| URI: | http://gala.gre.ac.uk/id/eprint/28285 | 
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