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Contextualization of mental representations and evaluative responses: a theory-based analysis of cultural differences

Contextualization of mental representations and evaluative responses: a theory-based analysis of cultural differences

Ye, Yang ORCID: 0000-0001-7142-3869 and Bertram, Gawronski (2018) Contextualization of mental representations and evaluative responses: a theory-based analysis of cultural differences. The psychological and cultural foundations of East Asian cognition: Contradiction, change, and holism. Oxford University Press. ISBN 978-0199348541 (doi:https://doi.org/10.1093/oso/9780199348541.003.0008)

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Abstract

This chapter provides a theory-based analysis of East–West differences in context effects on evaluative responses. Drawing on documented cultural differences in social cognition and a recently proposed representational theory of contextualized evaluation, the chapter discusses how cultural differences in attention and thinking styles may influence the integration of contextual information into mental representations of conflicting evaluative information and, thus, context effects on evaluative responses. The analysis reveals two potential patterns of cultural differences, with diverging predictions regarding the impact of contextual cues on evaluative responses among East Asians and Westerners. Implications of the current analysis for cross-cultural research are discussed.

Item Type: Book Section
Uncontrolled Keywords: social cognition, attitudes, cross-cultural psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Faculty / Department / Research Group: Faculty of Education, Health & Human Sciences
Faculty of Education, Health & Human Sciences > Department of Psychology, Social Work & Counselling
Last Modified: 18 Oct 2019 10:19
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/25124

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