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Attention to context during evaluative learning and context-dependent automatic evaluation: a cross-cultural analysis

Attention to context during evaluative learning and context-dependent automatic evaluation: a cross-cultural analysis

Ye, Yang ORCID: 0000-0001-7142-3869, Tong, Yuk-yue, Chiu, Chi-yue and Gawronski, Bertram (2016) Attention to context during evaluative learning and context-dependent automatic evaluation: a cross-cultural analysis. Journal of Experimental Social Psychology, 70. pp. 1-7. ISSN 0022-1031 (doi:https://doi.org/10.1016/j.jesp.2016.12.002)

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Abstract

Previous research has shown that changes in automatic evaluations can be limited to the context in which counterattitudinal information was acquired. This effect has been attributed to enhanced attention to context cues during the encoding of expectancy-violating counterattitudinal information. Drawing on previous evidence for cultural differences in attention to context and tolerance for inconsistency, the present research examined cultural differences in responses to conflicting evaluative information and the resulting context-effects on automatic evaluation. Study 1 revealed that both Canadian and Singaporean participants showed enhanced attention to context during exposure to counterattitudinal information. In a reanalysis of studies with Singaporean participants, Study 2 replicated the pattern of contextualized changes of automatic evaluations previously obtained in Western participants. The results suggest that contextualized change of automatic evaluations might be a general phenomenon that replicates across cultures. Implications for East-West similarities in basic attentional processes and automatic evaluation are discussed.

Item Type: Article
Uncontrolled Keywords: attitude change, automatic evaluation, attention, context effects, culture
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Faculty / Department / Research Group: Faculty of Education, Health & Human Sciences
Faculty of Education, Health & Human Sciences > Department of Psychology, Social Work & Counselling
Last Modified: 21 Oct 2019 12:11
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/25114

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