Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2010) Third time lucky?: Bid legacy of PyeongChang for Winter Olympic Games. The International Journal of Sport and Society, 1 (2). pp. 145-156. ISSN 2152-7857 (Print), 2152-7865 (Online) (doi:10.18848/2152-7857/CGP/v01i02/54008)

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Abstract

PyeongChang made strong bids for 2010 and 2014 Winter Games and came in second in both races. As a runner-up to 2010 Vancouver and Sochi by seven votes, PyeongChang is hoping for a ‘third time lucky’. This paper examines the bid legacy of PyeongChang, both soft and hard gains, and evaluates the prospects of the third bid. By employing a qualitative, interpretative research method of in-depth interviews with Koreans from the grassroots level, journalists to local government officials, the paper aims to describe the experiences and lessons in relation to the past two attempts anddiscussthebidlegacyintermsofcultural,environmental,economicandpoliticalimpacts. Before the IOC’s decision in 2011, the paper demonstrates PyeongChang has a very solid Olympic bid for 2018.

Item Type:	Article
Uncontrolled Keywords:	Winter Olympic Games, PyeongChang, Bid Legacy, Olympic Bids and Politics, Environment and Olympics
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Related URLs:	Publisher
Last Modified:	04 Feb 2021 13:40
URI:	http://gala.gre.ac.uk/id/eprint/24012

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