Skip navigation

Publishing and marketing

Publishing and marketing

King, Andrew ORCID: 0000-0003-2348-4231 (2019) Publishing and marketing. In: Berensmeyer, Ingo, Beulens, Gert and Demoor, Marysa, (eds.) The Cambridge Handbook of Literary Authorship. Cambridge University Press, Cambridge, pp. 415-428. ISBN 978-1107168657 (doi:

[img] PDF (Publisher's PDF Proofs)
22597 KING_Publishing_and_Marketing_2019.pdf - Published Version
Restricted to Registered users only

Download (939kB) | Request a copy


The chapter is (surprisingly) the first history of marketing and authorship in terms of the fiction publishing industry over the last 150 years. It asks to what extent authors have been needed for marketing, and if so what that might mean. The changing role of tastemakers and readers in the design of the product is also examined.

Item Type: Book Section
Additional Information: Chapter 27.
Uncontrolled Keywords: marketing, publishing, authorship, George Eliot, book history, media history, Dan Brown, Fifty Shades of Grey, Buffalo Bill, Agatha Christie, Sherlock Holmes
Subjects: P Language and Literature > PR English literature
Faculty / School / Research Centre / Research Group: Faculty of Liberal Arts & Sciences
Faculty of Liberal Arts & Sciences > School of Humanities & Social Sciences (HSS)
Faculty of Liberal Arts & Sciences > Literature & Drama Research Group
Last Modified: 03 Jan 2020 12:34

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics