Skip navigation

Serial Marketing: Ouida in the 1860s

Serial Marketing: Ouida in the 1860s

King, Andrew ORCID: 0000-0003-2348-4231 (2018) Serial Marketing: Ouida in the 1860s. In: Open University History of Books and Reading with Institute of English Studies, 5 March 2018, Senate House, University of London. (Unpublished)

[img]
Preview
PDF (Outline of Lecture)
19126 KING_Serial Marketing_Ouida_in_the_1860s_2018.pdf - Accepted Version

Download (432kB) | Preview

Abstract

Ouida was not known for her love of serialisation. In a letter to The Times (2 June 1883: 3) she wrote that in the serial form "the writer sacrifices form and harmony to the object of attaining an exciting fragment for each division of his work". Such hostility is hardly surprising: she started her career with a series of short stories and four serial novels, the last two of which were serialised simultaneously along with a slew of stories and opinion pieces. The intense workload caused her to collapse and retire to the country before she left for Italy where she spent the rest of her life. While some of her later work was serialised, she never again wrote fiction designed for serialisation. This paper compares the serial and volume form versions of the four early novels, placing each in their publishing contexts, and considering their varying relationship to time and current events. I shall also compare how they were serialised in English to how they appeared serially in translation outside Britain. More unusually, I shall also examine how these novels were advertised in serial campaigns avant la lettre. These campaigns will in turn be compared to the media planning of campaigns for other serials and volume-form novels by Ouida and her contemporaries. The paper thus seeks to make a contribution not simply to the study of Ouida but to the transnational history of nineteenth-century publishing and marketing in general.

Item Type: Conference or Conference Paper (Lecture)
Uncontrolled Keywords: publishing, marketing, serial, serialisation, Ouida, popular fiction, Victorian fiction
Subjects: P Language and Literature > PR English literature
Faculty / Department / Research Group: Faculty of Architecture, Computing & Humanities
Faculty of Architecture, Computing & Humanities > Department of Literature, Language & Theatre
Faculty of Architecture, Computing & Humanities > Literature & Drama Research Group
Last Modified: 08 Feb 2018 12:43
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/19126

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics