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Let them eat cake!

Let them eat cake!

Samson, Audrey, Gallardo, Francisco and FRAUD, - (2017) Let them eat cake! In: Proceedings of the 2017 ACM SIGCHI Conference on Creativity and Cognition. ACM Publications, New York, pp. 428-429. ISBN 978-1-4503-4403-6 (doi:

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Let them eat cake!' is a food-led event serving an edible imaginary of a Facebook profile. In early 2012, Facebook conducted massive scale emotional contagion by manipulating the emotional expressions in the News Feeds of 689,003 users. This exemplifies how the governability and the biopolitics of everyday life flow through the many layers of shared images, liked videos, protocols, and hyperlinks, all orchestrated by the Facebook News Feed algorithm. 'Let them eat cake!' proposes a gustatory experience to the visitor, a cake imagined with synthetic DNA encoded from a user's Facebook profile data. The profile's data categories (Ad Topics, Facial Recognition Data, Friends, Followers, Likes, and Political Views) are transposed into cake layers, with an absurd twist that reflects the algorithms agency. Ultimately the work explores innovative forms of engagement with complex socio-technical assemblages.

Item Type: Conference Proceedings
Title of Proceedings: Proceedings of the 2017 ACM SIGCHI Conference on Creativity and Cognition
Additional Information: The 2017 ACM SIGCHI Conference on Creativity and Cognition was held at Singapore from June 27 - 30, 2017.
Uncontrolled Keywords: Taste; Interaction; Algorithm; Biopolitics; Food-led art; DNA; Data storage; Archive; Social media
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Faculty / School / Research Centre / Research Group: Faculty of Liberal Arts & Sciences
Faculty of Liberal Arts & Sciences > School of Design (DES)
Last Modified: 07 Sep 2020 12:42

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