Ma, Jenny (2014) Investigating consumer impulse buying choice in various situations- A cross-cultural study on the consumers from the UK and Taiwan. In: 2014 Global Marketing Conference at Singapore Proceedings. Global Alliance of Marketing & Management Association, pp. 137-148. (doi:10.15444/GMC2014.01.07.03)

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Abstract

This paper examines consumer impulse buying choice in various situations. A questionnaire was sent to 414 consumers in the UK and Taiwan. The results demonstrate the interactions between the consumption situations and corresponding individual-related factors. Individuals’ cultural backgrounds were also found to predict different types of impulse buying patterns effectively.

Item Type:	Conference Proceedings
Title of Proceedings:	2014 Global Marketing Conference at Singapore Proceedings
Additional Information:	2014 Global Marketing Conference at Singapore
Uncontrolled Keywords:	Impulse buying, Situational influences, Cross-cultural, individualism, Collectivism
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	25 May 2020 19:37
URI:	http://gala.gre.ac.uk/id/eprint/16946

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