Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.

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Abstract

I decided to loosen the tie, kick back and write something with the swagger I used to rock in the 90’s, when I wasn’t writing MBA assignments - but was working for DMA Design/Rockstar Games on the video game Grand Theft Auto, thumping my bass guitar, and busting mics on tour. If you wanna get your marketing on fleek, then why not drop in a touch of hip poetic pop-speak? While you read my piece, fire up YouTube and listen to the 1970’s Gil Scott-Heron song: ‘The Revolution Will Not Be Televised’. Plug-in and bug out!

Item Type:	Article
Uncontrolled Keywords:	Advertising, Branding, Social Media, Marketing
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	14 Oct 2016 09:37
URI:	http://gala.gre.ac.uk/id/eprint/14851

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