Lessons learned
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Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.
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Official URL: http://communicateonline.me/opinion/lesson-learnt
Abstract
Analysis of the aftermath that follows Malaysian Airlines as a brand and what brands can learn in the wake of such crises.
| Item Type: | Article |
|---|---|
| Additional Information: | [1] In the Opinion Archive. |
| Uncontrolled Keywords: | brands, branding, crisis management, public relations, reputation management, Malaysia Airlines, MH370, MH17, nation branding, culture, ASEAN |
| Subjects: | H Social Sciences > HF Commerce |
| Faculty / School / Research Centre / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism |
| Related URLs: | |
| Last Modified: | 14 Oct 2016 09:28 |
| URI: | http://gala.gre.ac.uk/id/eprint/12098 |
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